Disguise, Inc., the leading costume division of toy and consumer
products manufacturer JAKKS Pacific, Inc (NASDAQ:JAKK), today
announced, in partnership with Mob Entertainment, a new multi-year
licensing agreement for North America and EMEA to design, develop
and manufacture costumes and costume accessories for the episodic
horror survival game, Poppy Playtime, commencing in fall 2023.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230606005420/en/
Poppy Playtime costumes by Disguise
(Graphic: Business Wire)
Poppy Playtime, developed by Mob Entertainment, is a chilling
episodic horror survival game that immerses players in a sinister
tale. In this spine-tingling adventure, you assume the role of a
former Playtime Co. employee, compelled to return to the forsaken
toy factory ten years after the mysterious disappearance of its
entire staff. As you delve into the shadows of the abandoned
facility, your only goal is to survive the relentless pursuit of
vengeful toys lurking within.
"Year after year, Disguise keeps expanding its collection of
costumes in this ever-growing genre of episodic horror games,"
expressed Tara Cortner, President and GM of Disguise, Inc. "As the
popularity of this genre continues to surge, we are thrilled to be
a part of it. Our passion lies in developing costumes that bring
kids, adults and fans into the world of their favorite characters.
Poppy Playtime is sure to be a hit this year."
From Mob Entertainment, Inc.’s Director of Business Development
and Licensing Arsenio Navarro: "Poppy Playtime is a pop culture
phenomenon with a massive worldwide following, and, like other
influential brands, has captured the imagination of the masses,
inspiring fan fiction, cosplay, music videos, dance challenges and
hundreds of hours of gameplay commentary. Poppy-related content has
over 5 Billion views on TikTok and over a Billion views on YouTube,
a true testament to the appeal of the game’s characters and
universe and its loyal, ever-growing fanbase that spans all ages.
We are thrilled to add Disguise as an official licensee to bring
the Poppy Playtime universe to life for our fans. Get ready to dive
into the heart-pounding world of Poppy Playtime and become Huggy
Wuggy this Halloween!"
Disguise, a subsidiary of JAKKS Pacific, Inc (NASDAQ:JAKK),
boasts an impressive 36-year legacy in the costume and dress-up
industry. Over the years, Disguise has experienced remarkable
growth in both domestic and international markets, establishing
itself as the global frontrunner in design and manufacturing with
longstanding relationships with licensors, spanning multiple
decades. With widespread distribution channels, Disguise has become
a world leader, making their imaginative and cutting-edge products
accessible to customers across the globe.
Mob Entertainment, an indie multimedia company, took the indie
horror video game world by storm with its 2021 release of Poppy
Playtime, adding a terrifying twist to the genre with its cadre of
creepy characters paired with a spine-tingling storyline. Poppy
Playtime lore grows with each new chapter and with PROJECT:
Playtime, Mob Entertainment’s multi-player horror game set in the
Playtime Co. universe.
All Poppy Playtime costumes will be widely available at
retailers in North America in-store and online this fall.
About Disguise, Inc.:
Since 1987, Disguise has been a global leader in the costume and
dress up industry creating innovative and trend setting costumes
and accessories for the largest U.S. and international retailers,
specialty and pop-up stores. Based in San Diego, Disguise designs
and manufactures millions of products each year for the hottest
licensed brands in movies, television and video games for the U.S.
and international markets. With new styles for every day dress up
or occasions including Halloween, Book Day, Carnival and Purim,
Disguise brings smiles and creates memories for kids and adults
alike. To see Disguise’s extensive collection, please visit
www.disguise.com and follow us on Instagram (@disguise.costumes),
Twitter (@DisguiseInc) and Facebook (Disguise Costumes).
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific,
Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and
marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include: Fly Wheels®, Perfectly Cute®,
ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a
wide range of entertainment-inspired products featuring premier
licensed properties. Through JAKKS Cares, the company’s commitment
to philanthropy, JAKKS is helping to make a positive impact on the
lives of children. Visit us at www.jakks.com and follow us on
Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2023 JAKKS Pacific, Inc. All rights reserved.
About Mob
Entertainment, Inc.:
Mob Entertainment, Inc., based in St. Louis, Missouri, is a
globally recognized multimedia company founded in 2015 by brothers
Seth Belanger (Chief Creative Officer) and Zach Belanger (Chief
Executive Officer). The Belanger brothers gained a massive fanbase
by releasing 3D animated music videos on YouTube, then
strategically expanded Mob Entertainment by adding twin brothers
Zachary and Micah Preciado as lead creative directors. In 2021, Mob
Entertainment released the critically acclaimed horror game
franchise Poppy Playtime, solidifying its reputation in the indie
horror video game scene and proving itself as a versatile
multimedia company that captivates diverse sets of audiences. Mob
Entertainment is dedicated to producing top-quality content,
creating inspiring stories and setting industry trends. Visit us at
www.mobentertainment.com and follow us on Twitter
(@mobgamesstudios), YouTube (@Mob_Entertainment) and TikTok
(@mob.entertainment).
Poppy Playtime™, PROJECT: Playtime™, Playtime Co.™ and Huggy
Wuggy™ are trademarks of Mob Entertainment, Inc.
©2023 Mob Entertainment, Inc. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230606005420/en/
Whitney Hatfield 858-391-3639 PR@Disguise.com
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