Lulus Announces New Capsule With Boys Lie, Bringing the Brand to Lulus Shoppers for First Time
20 Maggio 2024 - 12:05PM
Business Wire
Lulus expands stronghold on the bridal category
with new “Lulus Loves: Boys Lie” capsule featuring a curated
selection from Boys Lie’s signature “To Have and To Hold”
collection; To celebrate the launch, first-ever live audience
recording of the Boys Lie podcast will take place at Lulus on
Melrose on May 28
Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”)
(Nasdaq: LVLU), the attainable luxury brand for women, today
announced a new collaboration with renowned clothing brand Boys
Lie. The “Lulus Loves: Boys Lie” capsule introduces Boys Lie to
Lulus shoppers and features a new take on Boys Lie’s signature
apparel, which celebrates healing, confidence, and wearing your
heart on your sleeve. Available in limited quantities online at
lulus.com and in-store at Lulus on Melrose, shoppers can choose
from a curated selection of hoodies, sweats, tees, shorts, and
accessories from Boys Lie’s new “To Have and To Hold” collection,
which celebrates brides-to-be and is inspired by Boys Lie founder
Tori Robinson’s upcoming nuptials.
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Lulus Loves: Boys Lie (Photo: Business
Wire)
“Bridal confidence extends far beyond the big day—it's about
feeling empowered in every moment," said Laura Deady, Chief
Merchandising Officer at Lulus. "Our Lulus Loves: Boys Lie capsule
celebrates this sentiment, offering brides playful elegance and
everyday style. Boys Lie is a brand that truly understands the
power of community and we're thrilled to bring Lulus shoppers a
collection that resonates with brides everywhere and inspires
confidence for moments, big and small."
There For All Life’s Moments
Since 2019, Lulus has dressed endless brides for all their
important wedding-related moments. In recent years, the Company has
experienced exponential growth in the bridal, bridesmaids, and
wedding guest categories, offering customers an end-to-end wedding
attire experience and helping women dress for all of life’s
important moments. The Lulus Loves: Boys Lie is a limited capsule
for brides-to-be, expanding the selection of bridal and
bachelorette looks, and will be available on lulus.com and Lulus on
Melrose while quantities last.
“We’re so proud to have turned a simple mantra, ‘Boys Lie,’ into
something that represents healing and growth – this new collection
celebrates the next chapter for me and for everyone who has ever
worn their hearts on their sleeves,” said Boys Lie Co-Founder Tori
Robinson. “It’s exciting to empower people through our brand and
even more exciting to expand our community through a new
partnership with Lulus.”
“We’ve always believed that confidence is the most powerful tool
you can have and we love how Lulus is there for women through all
of life’s moments,” continued Leah O’Malley, Co-Founder at Boys
Lie. “The Lulus Loves: Boys Lie capsule truly brings together the
best of both our worlds.”
Boys Lie Podcast: Live at Lulus on Melrose
To celebrate the launch and help spread awareness of the Lulus
Loves: Boys Lie limited capsule, Boys Lie will hold its first-ever
live audience recording of their popular podcast on May 28, taped
at Lulus’ retail location on Melrose Avenue. The invitation-only
event will have Boys Lie founders Tori Robinson and Leah O’Malley
hosting captivating conversations and discussing inspiring stories
in front of a live audience aimed at empowering individuals to
embrace their true selves, regardless of the challenges they
face.
Lulus Loves
The Lulus Loves: Boys Lie capsule is rolling out as part of
Lulus’ new “Lulus Loves” campaign, which kicked off with an
exciting capsule collection with Levi’s® in May. The capsules bring
together compelling brands that intersect with Lulus core
customers, providing them with more options to enhance their
shopping experience and make Lulus their go-to shopping destination
for all occasions.
For more information on Lulus and its new Lulus Loves: Boys Lie
capsule, please visit: www.lulus.com.
About Lulus
Headquartered in California and serving millions of customers
worldwide, Lulus is an attainable luxury fashion brand for women,
offering modern, unapologetically feminine designs at accessible
prices for all of life’s fashionable moments. Our aim is to make
every woman feel beautiful, celebrated and as if she’s the most
special version of herself for every occasion – from work desk to
dream date or cozied up on the couch to the spotlight of her
wedding day. Founded in 1996, Lulus delivers fresh styles to
consumers daily, using direct consumer feedback and insights to
refine product offerings and elevate the customer experience.
Lulus’ world class personal stylists, bridal concierge, and
customer care team share an unwavering commitment to elevating
style and quality and bring exceptional customer service and
personalized shopping to customers around the world. Follow @lulus
on Instagram and @lulus on TikTok. Lulus is a registered trademark
of Lulu’s Fashion Lounge, LLC. All rights reserved.
About Boys Lie
Tori Robinson and Leah O’Malley are the extraordinary
co-founders behind Boys Lie, a renowned clothing brand that has
captured the hearts of fashion enthusiasts & brand fans such as
Gigi Hadid and Ariana Madix, who hard launched their breakups
through the medium of Boys Lie clothing. Tori & Leah’s story
originated from their own heartbreaks, which led to an unbreakable
bond of friendship and the creation of a viral brand. Boys Lie is
the physical representation of wearing your heart on your sleeve.
Their products stem from overcoming a heartbreaking experience,
whether that be with a significant other, best friend, job or even
the loss of a family member. Additionally, the Boys Lie podcast
serves as an extension of the brand, amplifying the voices of the
brokenhearted, the healed, and the empowered. Through all walks of
life, Boys Lie is fostering a community of people who are learning
how to heal.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the Private Securities Litigation Reform Act of 1995. All
statements other than statements of historical or current fact
included in this press release are forward-looking statements.
These statements are neither promises nor guarantees, but involve
known and unknown risks, uncertainties and other important factors
that may cause Lulus’ actual results, performance or achievements
to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking
statements. Important factors discussed under the caption “Risk
Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year
ended December 31, 2023, and its other filings with the Securities
and Exchange Commission could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management’s estimates as of the date of this press
release. While Lulus may elect to update such forward-looking
statements at some point in the future, it disclaims any obligation
to do so, except as required by law, even if subsequent events
cause its views to change.
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version on businesswire.com: https://www.businesswire.com/news/home/20240520305301/en/
Abbygail Reyes Vice President, Communications
press@lulus.com
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