The Postcard Cabins brand, formerly known as
Getaway and a pioneer in outdoor hospitality, joins the Marriott
International Portfolio
BROOKLYN, N.Y., Dec. 12,
2024 /PRNewswire/ -- The Postcard Cabins brand,
formerly Getaway, a pioneer in the emerging outdoor accommodations
sector, is pleased to announce its acquisition by Marriott
International, Inc. (NASDAQ: MAR). This milestone marks an exciting
step for Postcard Cabins as it continues to redefine how people
experience the great outdoors, disconnect from daily life and find
meaningful moments in nature.
Founded in 2015, Postcard Cabins was built with a mission to
bring the experience of finding free time in nature to more
people—offering a chance to slow down, unplug and embrace the great
outdoors with ease and comfort. This innovation sparked a movement:
guests have spent over 40 million hours immersed in nature at
Postcard Cabins' 1,200+ cabins across 29 Outposts.
With more than 600 wedding proposals, close to 100,000 dog stays
and more than 2.4 million guests and counting, Postcard Cabins
represents more than accommodations—it has become synonymous with
providing immersive moments in nature.
Recognizing the Rise of Nature-Based Accommodations
Marriott's acquisition of the Postcard Cabins brand signals a
deep understanding of the emerging outdoor accommodations sector, a
space increasingly sought by travelers eager to trade the pace of
an always-on culture for the serenity of nature. In joining
Marriott's portfolio, Postcard Cabins will introduce its unique
offering to a global audience, leveraging Marriott's resources and
its award-winning Marriott Bonvoy travel platform, which counts
over 219 million members worldwide.
"In joining Marriott, we're excited to bring the Postcard Cabins
experience to a global audience seeking exactly what we offer—a
place to slow down, disconnect from the everyday and invest in the
relationships that matter most. What started a decade ago with a
small group of believers in the power of spending free time in
nature, has grown into a national movement, which we expect will
only gather steam with Marriott's expansive reach," said
Jon Staff, Founder and CEO of
Postcard Cabins.
"Marriott has long been committed to offering incredible travel
experiences for every trip purpose. As guests are increasingly
interested in nature-immersive travel, we are excited to build on
the incredible breadth of our portfolio and welcome Postcard Cabins
to Marriott Bonvoy as we deliver more accommodations and
experiences in awe-inspiring destinations," said Leeny Oberg, Chief Financial Officer and
Executive Vice President, Development of Marriott
International.
The Postcard Cabins portfolio is expected to be part of
Marriott's planned outdoor-focused collection with expected
integration into Marriott's system and platforms, including
Marriott.com and the Marriott Bonvoy mobile app, in 2025.
A Testament to the Power of Rest and Nature
As more people seek to prioritize wellness and rest, Postcard
Cabins provides an opportunity to slow down and invest in the
relationships that matter most. Backed by Marriott's global reach,
Postcard Cabins will continue its mission of providing
transformative, nature-based getaways.
Goldman Sachs & Co. LLC served as the exclusive financial
advisor for this transaction.
Postcard Cabins remains committed to being a leader in outdoor
hospitality, continuing to make rest not just an option, but a
ritual.
About Postcard Cabins
Postcard Cabins is a
leading brand in the outdoor accommodations space, on a mission to
make free time in nature a ritual for everyone. With 29 locations
within two hours' drive of major U.S. cities, Postcard Cabins
offers guests the perfect opportunity to disconnect from daily life
and reconnect in nature. Set in expansive private woodlands, each
Postcard Cabins Outpost allows guests seeking more free time the
space to create meaningful experiences and connections in
nature.
Media Contact:
Lexie
Gracey, Senior Account Manager
The Lede Company
lexie.gracey@ledecompany.com
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SOURCE Postcard Cabins