The professional wrestler and actor delivers
comedic performance in continued role as the brand's official
spokesperson
LAKE
FOREST, Ill., April 3,
2024 /PRNewswire/ -- In his eighth year as a
brand spokesperson, professional wrestler and actor John
Cena is once again teaming up with Hefty® in
the brand's newest Ultra Strong™ trash bag campaign launching
today. Developed by creative agency DDB Chicago, the multimedia
campaign features Cena delivering light-hearted humor while
showcasing the strength and durability of Hefty ® Ultra
Strong™ trash bags.
"John has been an incredible spokesperson for the Hefty
brand over the past eight years, increasing Hefty's Top-of-Mind
brand awareness seven points since 2016. We're thrilled to have him
featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty®
Marketing, Reynolds Consumer Products. "His signature sense of
humor is on display throughout the new creative and consumers will
enjoy the entertaining scenario he narrates, while also hearing
what makes Hefty® Ultra Strong™ trash bags an
incredible product—like the dependability of extraordinary strength
delivered at an affordable price."
The ultimate trash rival, a raccoon, makes an appearance in the
launch spot, titled "The Face Off," as Cena encourages a woman
facing an immovable raccoon, while attempting to take out her
Hefty® Ultra Strong™ trash bag, ultimately finding the strength to
scare it off.
The new integrated advertising campaign will continue to roll
out across platforms over the course of this year. Throughout the
full campaign, Hefty wanted to call attention to the everyday
moments in life that require all types of strength, while also
having a bit of fun. Whether it's the strength to finish up tasks,
clean up messes or even take on an overly bold raccoon competing
for first dibs on garbage, the Hefty ® brand is there to
support consumers every step of the way.
"I'm excited to continue my partnership with Hefty and have
enjoyed collaborating with the brand on the latest campaign," said
John Cena. "We all experience
everyday challenges, and this campaign focuses on those realities,
while also highlighting the strength and durability of Hefty's
products in fun and unique ways – like fighting off a raccoon or
two."
For more information about Hefty®'s Ultra Strong™
trash bag line, see Hefty.com.
About Reynolds Consumer Products Inc. Reynolds Consumer
Products (Nasdaq: REYN) is a leading provider of quality household
essentials that have been trusted for generations. Our Reynolds®
and Hefty® brand products help with preparation, cooking, cleanup
and storage. The Hefty® brand is known for strong, dependable waste
bags and tableware, available in the U.S. at mass merchants,
grocers, and other retail stores nationwide. For more information
on Hefty® brand products, visit Hefty.com. For more
information on the company, visit
ReynoldsConsumerProducts.com.
About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range
of personal care, household and specialty products, under the ARM
& HAMMER™ brand name and other well-known trademarks.
ARM & HAMMER, the ARM & HAMMER logo and the distinctive
orange trade dress are trademarks of Church & Dwight Co.,
Inc. ArmandHammer.com. Used under license by Reynolds
Consumer Products LLC.
Contact:
Keely Bennett
keely.bennett@edelman.com
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SOURCE Reynolds Consumer Products Inc.
