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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): November 7, 2024
Sprout Social, Inc.
(Exact Name of Registrant as Specified in its Charter)
Delaware001-3915627-2404165
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
131 South Dearborn St., Suite 70060603
Chicago,Illinois
(Address of Principal Executive Offices)(Zip Code)

(866) 878-3231
(Registrant’s telephone number, including area code)
Not applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A Common Stock, $0.0001 par value per shareSPTThe Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act 




Item 2.02. Results of Operations and Financial Condition.
On November 7, 2024, Sprout Social, Inc. (the “Company”) issued a press release announcing its results for the quarter ended September 30, 2024, and providing its business outlook. A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

Item 7.01 Regulation FD Disclosure.

On November 7, 2024, the Company posted an investor presentation to its website at https://investors.sproutsocial.com (the “Investor Presentation”). A copy of the Investor Presentation is attached as Exhibit 99.2 to this Current Report on Form 8-K and is incorporated herein by reference. The Company expects to use the Investor Presentation, in whole or in part, and possibly with modifications, in connection with presentations to investors, analysts and others.

The information contained in the Investor Presentation is summary information that is intended to be considered in the context of the Company’s Securities and Exchange Commission (“SEC”) filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Investor Presentation speaks only as of the date of this Current Report on Form 8-K. The Company undertakes no duty or obligation to publicly update or revise the information contained in the Investor Presentation, although it may do so from time to time. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure. In addition, the exhibit furnished herewith contains statements intended as “forward-looking statements” that are subject to the cautionary statements about forward-looking statements set forth in such exhibit. By furnishing the information contained in the Investor Presentation, the Company makes no admission as to the materiality of any information in the Investor Presentation that is required to be disclosed solely by reason of Regulation FD.

This Current Report on Form 8-K and its contents (including Exhibits 99.1 and 99.2) are furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”), nor shall it be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.
Note Regarding Forward-Looking Statements
Certain statements in this Current Report on Form 8-K constitute “forward-looking statements” within the meaning of the federal securities laws. These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While the Company believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including the risks discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as supplemented by the Company's other filings with the SEC, as well as other factors described from time to time in the Company's other filings with the SEC. Such forward-looking statements are made only as of the date of this Current Report on Form 8-K. The Company undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If it does update one or more forward-looking statements, no inference should be made that the Company will make additional updates with respect to those or other forward-looking statements.
Item 9.01. Financial Statements and Exhibits.

(d)Exhibits.



Exhibit No. Description
99.1
99.2
104Cover page interactive data file (embedded within the inline XBRL document).

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
SPROUT SOCIAL, INC.
  
  
By:/s/ Heidi Jonas
Name:Heidi Jonas
Title:General Counsel and Secretary
Date: November 7, 2024


Sprout Social Announces Third Quarter 2024 Financial Results CHICAGO, November 7, 2024 – Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced financial results for its third quarter ended September 30, 2024. “The Sprout team delivered a solid third quarter, driving 20% revenue growth and 31% growth in cRPO as we executed our strategy across key company metrics. Sprout continues to focus on product leadership and expanding our competitive position within the Enterprise segment as these customers leverage the power of Social to drive their digital strategies,” said Ryan Barretto, CEO. Third Quarter 2024 Financial Highlights Revenue ● Revenue was $102.6 million, up 20% compared to the third quarter of 2023. ● Total remaining performance obligations (RPO) of $311.5 million as of September 30, 2024, up 36% year-over-year. ● Current remaining performance obligations (cRPO) of $220.7 million as of September 30, 2024, up 31% year-over-year. Operating Income (Loss) ● GAAP operating loss was ($16.9) million, compared to ($24.2) million in the third quarter of 2023. ● Non-GAAP operating income (loss) was $7.5 million, compared to ($0.6) million in the third quarter of 2023. Net Loss ● GAAP net loss was ($17.1) million, compared to ($23.0) million in the third quarter of 2023. ● Non-GAAP net income (loss) was $7.3 million, compared to ($0.6) million in the third quarter of 2023. ● GAAP net loss per share was ($0.30) based on 57.2 million weighted-average shares of common stock outstanding, compared to ($0.41) based on 55.8 million weighted-average shares of common stock outstanding in the third quarter of 2023. ● Non-GAAP net income (loss) per share was $0.13 based on 57.2 million weighted-average shares of common stock outstanding, compared to ($0.01) based on 55.8 million weighted-average shares of common stock outstanding in the third quarter of 2023. Cash ● Cash and equivalents and marketable securities totaled $91.5 million as of September 30, 2024, compared to $93.2 million as of June 30, 2024. ● Net cash generated by (used in) operating activities was $9.0 million, compared to ($5.5) million in the third quarter of 2023. ● Non-GAAP free cash flow was $9.3 million, compared to ($3.4) million in the third quarter of 2023. See “Use of Non-GAAP Financial Measures” below for definitions of Non-GAAP operating income (loss), Non-GAAP net income (loss), Non-GAAP net income (loss) per share, non-GAAP free cash flow, dollar-based net retention rate and dollar-based net retention rate excluding small-and-medium-sized business customers and the financial tables that accompany this release for reconciliations of our non-GAAP measures to their closest comparable GAAP measures. See “Customer Metrics” below for how Sprout Social defines the number of customers contributing over $10,000 in ARR and the number of customers contributing over $50,000 in ARR.


 
Customer Metrics ● Grew number of customers contributing over $10,000 in ARR to 9,119 customers as of September 30, 2024, up 12% compared to September 30, 2023. ● Grew number of customers contributing over $50,000 in ARR to 1,610 customers as of September 30, 2024, up 29% compared to September 30, 2023. Recent Customer Highlights ● During the third quarter, we had the opportunity to grow with new and existing customers like: Zoom, Honda, Campbell’s, Church and Dwight, AGI, Valvoline Global, Valvoline Instant Oil Change, the United States Coast Guard, Mattress Firm, Constellation Energy Corp, Banco de Oro, and Scrub Daddy. Recent Business Highlights Sprout Social recently: ● Named Mike Wolff as Chief Revenue Officer to oversee Sprout’s global Sales, Success and Partnerships organization. He will focus on the continued global growth and expansion of Sprout’s innovative offerings. (link) ● Named #1 in 94 Reports in G2’s 2024 Fall Reports, expanding its leadership across global markets and business segments (link) ● Launched new Salesforce integration using Agentforce to assist service reps (link) ● Unveiled latest product innovations to streamline marketers’ work, accelerate business insights with AI, and simplify social customer service (link) ● Joined the AWS Marketplace to help customers simplify the procurement process, streamline billing, and gain faster time to value (link) Fourth Quarter and 2024 Financial Outlook For the fourth quarter of 2024, the Company currently expects: ● Total revenue between $106.3 million and $107.1 million. ● Non-GAAP operating income to be between $8.7 million and $9.5 million. ● Non-GAAP net income per share of between $0.15 and $0.16 based on approximately 57.6 million weighted-average shares of common stock outstanding. For the full year 2024, the Company currently expects: ● Total revenue to be between $405.1 million and $405.9 million. ● Non-GAAP operating income between $27.5 million and $28.3 million, including an estimated benefit from the deferred commission accounting change, which will affect all future periods. ● Non-GAAP net income per share between $0.46 and $0.47 based on approximately 57.0 million weighted-average shares of common stock outstanding. The Company’s fourth quarter and 2024 financial outlook is based on a number of assumptions that are subject to change and many of which are outside the Company’s control. If actual results vary from these assumptions, the Company’s expectations may change. There can be no assurance that the Company will achieve these results. The Company does not provide guidance for operating loss, the most directly comparable GAAP measure to non-GAAP operating income, net loss per share, the most directly comparable GAAP measure to non-GAAP net income per share, or operating margin, the most directly comparable GAAP measure to Non-GAAP operating margin, and similarly cannot provide a reconciliation between its forecasted non-GAAP operating income, non-GAAP net income per share and non-GAAP operating margin and these comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results. Conference Call Information The financial results and business highlights will be discussed on a conference call and webcast scheduled at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) today, November 7, 2024. Online registration for this event conference


 
call can be found at https://registrations.events/direct/Q4I1913184. The live webcast of the conference call can be accessed from Sprout Social’s investor relations website at http://investors.sproutsocial.com. Following completion of the events, a webcast replay will also be available at http://investors.sproutsocial.com for 12 months. About Sprout Social Sprout Social is a global leader in social media management and analytics software. Sprout’s unified platform puts powerful social data into the hands of approximately 30,000 brands so they can make strategic decisions that drive business growth and innovation. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, connected workflows and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com. Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “medium to longer term goals,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q4 2024 and full year 2024 financial outlook, our plans and objectives for future operations, growth, initiatives or strategies. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and impacts of ongoing overseas conflicts, have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this press release certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that use of these non-GAAP financial


 
measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included in this press release, and investors are encouraged to review these reconciliations. Non-GAAP gross profit. We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense and amortization expense associated with the acquired developed technology from our acquisition of Tagger Media, Inc. (the “Tagger acquisition”). We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation and amortization expense, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP gross profit to exclude amortization expense associated with the acquired developed technology from the Tagger acquisition. Non-GAAP gross margin. We define non-GAAP gross margin as non-GAAP gross profit as a percentage of revenue. Non-GAAP operating income (loss). We define non-GAAP operating income (loss) as GAAP loss from operations, excluding stock-based compensation expense, acquisition-related expenses and amortization expense associated with the acquired intangible assets from the Tagger acquisition. We believe non-GAAP operating income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, acquisition-related expenses and amortization expense, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP operating income (loss) to exclude acquisition-related expenses in connection with the Tagger acquisition and amortization expense associated with the acquired intangible assets from the Tagger acquisition. Non-GAAP operating margin. We define non-GAAP operating margin as non-GAAP operating income (loss) as a percentage of revenue. Non-GAAP net income (loss). We define non-GAAP net income (loss) as GAAP net loss, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits due to changes in valuation allowances from business acquisitions. We believe non-GAAP net income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense and tax benefits due to changes in valuation allowances from business acquisitions, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP net income (loss) to exclude acquisition-related expenses in connection with the Tagger acquisition, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits recognized from changes in the valuation allowance associated with our acquisition of Tagger. Non-GAAP net income (loss) per share. We define non-GAAP net income (loss) per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits due to changes in valuation allowances from business acquisitions. We believe non-GAAP net income (loss) per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense and tax benefits due to changes in valuation allowances from business acquisitions, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP net income (loss) per share to exclude acquisition-related expenses in connection with the Tagger acquisition, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits recognized from changes in the valuation allowance associated with our acquisition of Tagger. Non-GAAP free cash flow. We define non-GAAP free cash flow as net cash provided by (used in) operating activities less expenditures for property and equipment, acquisition-related costs and interest. Non-GAAP free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe non-GAAP free cash flow is a useful indicator of liquidity that provides information to


 
management and investors about the amount of cash used in our core operations that, after expenditures for property and equipment, acquisition-related costs and interest, is not available for strategic initiatives. In 2023, we revised our definition of non-GAAP free cash flow to exclude payments related to acquisition-related costs associated with the Tagger acquisition (which are not applicable for the periods presented) and cash paid for interest on our revolving line of credit. Non-GAAP free cash flow margin. We define non-GAAP free cash flow margin as non-GAAP free cash flow as a percentage of revenue. Non-GAAP sales and marketing expenses, non-GAAP research and development expenses and non-GAAP general and administrative expenses. Non-GAAP sales and marketing expenses, non-GAAP research and development expenses and non-GAAP general and administrative expenses are defined as sales and marketing expenses, research and development expenses and general and administrative expenses, respectively, less stock-based compensation expense and acquisition-related expenses. We believe these non-GAAP measures provide our management and investors with insight into day-to-day operating expenses given that these measures eliminate the effect of stock-based compensation and acquisition-related expenses. In 2023, we revised our definition of non-GAAP general and administrative expenses to exclude acquisition-related expenses in connection with the Tagger acquisition and amortization expense associated with the acquired intangible assets from the Tagger acquisition. Key Business Metrics Annual recurring revenue (“ARR”). We define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period. We believe ARR is an indicator of the scale of our entire platform while mitigating fluctuations due to seasonality and contract term. Remaining performance obligations (“RPO”). RPO, or remaining performance obligations, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in future periods. Current remaining performance obligations (“cRPO”). cRPO, or current RPO, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in the next 12 months. Number of customers. We define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. We believe that the number of customers using our platform is an indicator of our market penetration. Number of customers contributing more than $10,000 in ARR. We define number of customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end. We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers and attract larger organizations. We define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. We believe this represents potential for future growth, including expanding within our current customer base. Number of customers contributing more than $50,000 in ARR. We define number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end. We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with large customers and attract sophisticated organizations. We define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. We believe this represents potential for future growth, including expanding within our current customer base. Dollar-based net retention rate. We calculate dollar-based net retention rate by dividing the ARR from our customers as of December 31st in the reported year by the ARR from those same customers as of December 31st in the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We use dollar-based net retention to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. Dollar-based net retention rate excluding SMB customers. We calculate dollar-based net retention rate excluding SMB customers by dividing the ARR from all customers excluding ARR from customers that we have identified or that self-identified as having less than 50 employees as of December 31st in the reported year by the ARR from those


 
same customers as of December 31st of the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We used dollar-based net retention excluding SMB customers to evaluate the long-term value of our larger customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. While we no longer believe that ARR and number of customers are key performance indicators of Sprout Social’s business, these metrics are necessary for an understanding of how we define number of customers contributing over $10,000 in ARR and number of customers contributing over $50,000 in ARR. For this purpose, we define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period and we define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. Availability of Information on Sprout Social’s Website and Social Media Profiles Investors and others should note that Sprout Social routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Sprout Social Investors website. We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Sprout Social Investors website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Sprout Social to review the information that it shares at the Investors link located at the bottom of the page on www.sproutsocial.com and to regularly follow our social media profiles. Users may automatically receive email alerts and other information about Sprout Social when enrolling an email address by visiting "Email Alerts" in the "Shareholder Services" section of Sprout Social's Investor website at https://investors.sproutsocial.com/. Social Media Profiles: www.twitter.com/SproutSocial www.twitter.com/SproutSocialIR www.facebook.com/SproutSocialInc www.linkedin.com/company/sprout-social-inc-/ www.instagram.com/sproutsocial Contact Media: Layla Revis Email: pr@sproutsocial.com Phone: (866) 878-3231 Investors: Alex Kurtz Twitter: @SproutSocialIR Email: investors@sproutsocial.com Phone: (312) 528-9166 Sprout Social, Inc. Consolidated Statements of Operations (Unaudited) (in thousands, except share and per share data) Three Months Ended September 30, 2024 2023 Revenue Subscription $ 101,813 $ 84,802


 
Professional services and other 825 730 Total revenue 102,638 85,532 Cost of revenue(1) Subscription 22,928 19,874 Professional services and other 304 324 Total cost of revenue 23,232 20,198 Gross profit 79,406 65,334 Operating expenses Research and development(1) 26,272 20,057 Sales and marketing(1) 47,499 44,499 General and administrative(1) 22,514 24,982 Total operating expenses 96,285 89,538 Loss from operations (16,879) (24,204) Interest expense (851) (1,147) Interest income 1,007 1,651 Other expense, net (110) (293) Loss before income taxes (16,833) (23,993) Income tax expense (benefit) 254 (980) Net loss $ (17,087) $ (23,013) Net loss per share attributable to common shareholders, basic and diluted $ (0.30) $ (0.41) Weighted-average shares outstanding used to compute net loss per share, basic and diluted 57,179,710 55,831,230 (1) Includes stock-based compensation expense as follows: Three Months Ended September 30, 2024 2023 Cost of revenue $ 1,059 $ 971 Research and development 7,493 5,020 Sales and marketing 8,962 8,570 General and administrative 5,672 4,452 Total stock-based compensation expense $ 23,186 $ 19,013 Sprout Social, Inc. Consolidated Statements of Operations (Unaudited)


 
(in thousands, except share and per share data) Nine Months Ended September 30, 2024 2023 Revenue Subscription $ 296,100 $ 238,234 Professional services and other 2,718 1,825 Total revenue 298,818 240,059 Cost of revenue(1) Subscription 67,211 54,479 Professional services and other 851 828 Total cost of revenue 68,062 55,307 Gross profit 230,756 184,752 Operating expenses Research and development(1) 75,167 56,889 Sales and marketing(1) 138,233 120,711 General and administrative(1) 64,035 58,206 Total operating expenses 277,435 235,806 Loss from operations (46,679) (51,054) Interest expense (2,869) (1,210) Interest income 3,095 5,811 Other expense, net (773) (650) Loss before income taxes (47,226) (47,103) Income tax expense (benefit) 328 (753) Net loss $ (47,554) $ (46,350) Net loss per share attributable to common shareholders, basic and diluted $ (0.84) $ (0.83) Weighted-average shares outstanding used to compute net loss per share, basic and diluted 56,742,498 55,508,195 (1) Includes stock-based compensation expense as follows: Nine Months Ended September 30, 2024 2023 Cost of revenue $ 2,890 $ 2,329 Research and development 18,979 12,949 Sales and marketing 24,527 22,346


 
General and administrative 15,454 11,421 Total stock-based compensation expense $ 61,850 $ 49,045 Sprout Social, Inc. Consolidated Balance Sheets (Unaudited) (in thousands, except share and per share data) September 30, 2024 December 31, 2023 Assets Current assets Cash and cash equivalents $ 82,886 $ 49,760 Marketable securities 8,625 44,645 Accounts receivable, net of allowances of $2,220 and $2,177 at September 30, 2024 and December 31, 2023, respectively 54,361 63,489 Deferred Commissions 17,662 27,725 Prepaid expenses and other assets 14,984 10,324 Total current assets 178,518 195,943 Marketable securities, noncurrent - 3,699 Property and equipment, net 10,773 11,407 Deferred commissions, net of current portion 45,772 26,240 Operating lease, right-of-use asset 8,003 8,729 Goodwill 121,315 121,404 Intangible assets, net 23,388 28,065 Other assets, net 1,060 1,098 Total assets $ 388,829 $ 396,585 Liabilities and Stockholders' Equity Current liabilities Accounts payable $ 7,536 $ 6,933 Deferred revenue 149,172 140,536 Operating lease liability 3,913 3,948 Accrued wages and payroll related benefits 15,669 18,362 Accrued expenses and other 10,227 11,260 Total current liabilities 186,517 181,039 Revolving credit facility 30,000 55,000


 
Deferred revenue, net of current portion 1,040 920 Operating lease liability, net of current portion 12,835 15,083 Other non-current liabilities 351 351 Total liabilities 230,743 252,393 Stockholders' equity Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 53,810,286 and 50,878,170 shares issued and outstanding, respectively, at September 30, 2024; 52,133,594 and 49,241,563 shares issued and outstanding, respectively, at December 31, 2023 4 4 Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 6,727,582 and 6,520,638 shares issued and outstanding, respectively, at September 30, 2024; 7,201,140 and 6,994,196 shares issued and outstanding, respectively, at December 31, 2023 1 1 Additional paid-in capital 535,154 471,789 Treasury stock, at cost (37,113) (35,113) Accumulated other comprehensive loss 6 (77) Accumulated deficit (339,966) (292,412) Total stockholders’ equity 158,086 144,192 Total liabilities and stockholders’ equity $ 388,829 $ 396,585 Sprout Social, Inc. Consolidated Statements of Cash Flows (Unaudited) (in thousands) Three Months Ended September 30, 2024 2023 Cash flows from operating activities Net loss $ (17,087) $ (23,013) Adjustments to reconcile net loss to net cash provided by operating activities Depreciation and amortization of property, equipment and software 960 790 Amortization of line of credit issuance costs 52 34 Amortization of premium (accretion of discount) on marketable securities (58) (844) Amortization of acquired intangible assets 1,553 1,199 Amortization of deferred commissions 4,238 6,893


 
Amortization of right-of-use operating lease asset 475 405 Stock-based compensation expense 23,186 19,013 Provision for accounts receivable allowances 732 723 Tax benefit related to release of valuation allowance - (1,134) Changes in operating assets and liabilities, excluding impact from business acquisition Accounts receivable 3,521 (551) Prepaid expenses and other current assets (10) 598 Deferred commissions (7,286) (9,458) Accounts payable and accrued expenses (1,313) (2,756) Deferred revenue 949 3,503 Lease liabilities (960) (920) Net cash provided by (used in) operating activities 8,952 (5,518) Cash flows from investing activities Expenditures for property and equipment (477) (800) Payments for business acquisition, net of cash acquired - (139,347) Proceeds from maturity of marketable securities 3,800 38,712 Net cash provided by (used in) investing activities 3,323 (101,435) Cash flows from financing activities Borrowings from line of credit - 75,000 Repayments of line of credit (10,000) - Payments for line of credit issuance costs - (823) Proceeds from exercise of stock options 2 - Employee taxes paid related to the net share settlement of stock-based awards (252) (474) Net cash (used in) provided by financing activities (10,250) 73,703 Net increase (decrease) in cash, cash equivalents, and restricted cash 2,025 (33,250) Cash, cash equivalents, and restricted cash Beginning of period 84,830 77,211 End of period $ 86,855 $ 43,961 Sprout Social, Inc. Consolidated Statements of Cash Flows (Unaudited) (in thousands)


 
Nine Months Ended September 30, 2024 2023 Cash flows from operating activities Net loss $ (47,554) $ (46,350) Adjustments to reconcile net loss to net cash provided by operating activities Depreciation and amortization of property, equipment and software 2,826 2,302 Amortization of line of credit issuance costs 155 34 Amortization of premium (accretion of discount) on marketable securities (383) (2,733) Amortization of acquired intangible assets 4,677 1,937 Amortization of deferred commissions 11,649 19,064 Amortization of right-of-use operating lease asset 1,360 1,128 Stock-based compensation expense 61,850 49,045 Provision for accounts receivable allowances 1,473 1,583 Tax benefit related to release of valuation allowance - (1,134) Changes in operating assets and liabilities, excluding impact from business acquisition Accounts receivable 7,655 (7,747) Prepaid expenses and other current assets (4,723) (3,535) Deferred commissions (21,118) (26,018) Accounts payable and accrued expenses (1,526) 247 Deferred revenue 8,755 23,867 Lease liabilities (2,917) (2,630) Net cash provided by operating activities 22,179 9,060 Cash flows from investing activities Expenditures for property and equipment (2,062) (1,444) Payments for business acquisition, net of cash acquired (1,409) (145,779) Purchases of marketable securities - (63,085) Proceeds from maturity of marketable securities 40,185 85,964 Proceeds from sale of marketable securities - 5,538 Net cash provided by (used in) investing activities 36,714 (118,806) Cash flows from financing activities Borrowings from line of credit - 75,000 Repayments of line of credit (25,000) - Payments for line of credit issuance costs - (823) Proceeds from exercise of stock options 29 29


 
Proceeds from employee stock purchase plan 1,238 1,427 Employee taxes paid related to the net share settlement of stock-based awards (2,000) (1,843) Net cash (used in) provided by financing activities (25,733) 73,790 Net increase (decrease) in cash, cash equivalents, and restricted cash 33,160 (35,956) Cash, cash equivalents, and restricted cash Beginning of period 53,695 79,917 End of period $ 86,855 $ 43,961 The following schedule reflects our non-GAAP financial measures and reconciles our non-GAAP financial measures to the related GAAP financial measures (in thousands, except per share data): Reconciliation of Non-GAAP Financial Measures Three Months Ended September 30, Nine Months Ended September 30, 2024 2023 2024 2023 Reconciliation of Non-GAAP gross profit Gross profit $ 79,406 $ 65,334 $ 230,756 $ 184,752 Stock-based compensation expense 1,059 971 2,890 2,329 Amortization of acquired developed technology 705 470 2,115 470 Non-GAAP gross profit $ 81,170 $ 66,775 $ 235,761 $ 187,551 Reconciliation of Non-GAAP operating income (loss) Loss from operations $ (16,879) $ (24,204) $ (46,679) $ (51,054) Stock-based compensation expense 23,186 19,013 61,850 49,045 Acquisition-related expenses - 3,755 - 4,221 Amortization of acquired intangible assets 1,213 809 3,639 809 Non-GAAP operating income (loss) $ 7,520 $ (627) $ 18,810 $ 3,021 Reconciliation of Non-GAAP net income (loss) Net loss $ (17,087) $ (23,013) $ (47,554) $ (46,350) Stock-based compensation expense 23,186 19,013 61,850 49,045 Acquisition-related expenses - 3,755 - 4,221 Amortization of acquired intangible assets 1,213 809 3,639 809 Tax benefit due to change in valuation allowance from business acquisition - (1,134) - (1,134) Non-GAAP net income (loss) $ 7,312 $ (570) $ 17,935 $ 6,591


 
Reconciliation of Non-GAAP net income (loss) per share Net loss per share attributable to common shareholders, basic and diluted $ (0.30) $ (0.41) $ (0.84) $ (0.83) Stock-based compensation expense 0.41 0.34 1.10 0.88 Acquisition-related expenses - 0.07 - 0.08 Amortization of acquired intangible assets 0.02 0.01 0.06 0.01 Tax benefit due to change in valuation allowance from business acquisition - (0.02) - (0.02) Non-GAAP net income (loss) per share $ 0.13 $ (0.01) $ 0.32 $ 0.12 Reconciliation of Non-GAAP free cash flow Net cash provided by operating activities $ 8,952 $ (5,518) $ 22,179 $ 9,060 Expenditures for property and equipment (477) (800) (2,062) (1,444) Acquisition-related costs - 2,906 - 2,906 Interest paid on credit facility 836 - 3,014 - Non-GAAP free cash flow $ 9,311 $ (3,412) $ 23,131 $ 10,522


 
Investor Presentation 3Q FY24


 
Disclaimers Forward-Looking Statements This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term operating model,” “medium to long-term goals,” “may,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q4 2024, 2024, medium term, and long-term financial outlook and performance against our multi-year financial framework, our medium to longer term goals, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others; we may not be able to sustain our revenue and customer growth rate in the future; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and ongoing overseas conflicts, have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, as supplemented by any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the ongoing and current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this presentation certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that use of these non-GAAP financial measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included at the end of this presentation, and investors are encouraged to review these reconciliations. The Company cannot provide reconciliations between its forecasted non-GAAP measures and the most comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results. Customer Metrics and Market Data This presentation includes useful customer metrics and other data, which are defined at the back of this presentation. Unless otherwise noted, information in this presentation concerning our industry, including industry statistics and forecasts, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. Projections, forecasts, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors. We have not independently verified the accuracy or completeness of the information provided by independent industry and research organizations, other third parties or other publicly available information. Accordingly, we make no representations as to the accuracy or completeness of that information nor do we undertake to update such information after the date of this presentation. 2023 Investor Presentation 2


 
3Q FY2024 Results


 
*All financial metrics are as of or for the quarter ended 9/30/24. Revenue and ACV growth represents year-over-year growth of Q3 2024 over Q3 2023. ~30,000 Customers in 100+ countries 77% Gross Profit 20% Revenue Growth 99% Subscription Revenue 26% ACV Growth Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/24/2024 4


 
Q3 FY2024 Financial Overview Q3 FY2024 YoY Comparison Total Revenue $102.6M vs. $85.5M in Q3 FY2023 Customers Contributing >$10k in ARR 9,119 vs. 8,111 in Q3 FY2023 Customers Contributing >$50k in ARR 1,610 vs. 1,252 in Q3 FY2023 Average Contract Value (ACV) $13,959 vs. $11,103 in Q3 FY2023 RPO $311.5M vs. $228.7M in Q3 FY2023 cRPO $220.7M vs. $167.9M in Q3 FY2023 Non-GAAP Gross Margin 79% vs. 78% in Q3 FY2023 Non-GAAP Operating Margin 7% vs. (1%) in Q3 FY2023 Non-GAAP FCF Margin 9% vs. (4%) in Q3 FY2023 ACV calculated as ending quarter ARR divided by ending quarter total customer count Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP financial metrics. See appendix for definitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/31/2024 5


 
Revenue Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/31/2024 ($ Millions) 6


 
Non-GAAP Operating Income (Loss) Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/31/2024 Non-GAAP Operating Income and Non-GAAP Operating Margin is a Non-GAAP financial metric. See appendix for reconciliations of this measure to its closest comparable GAAP measure and a definitions of this Non-GAAP measure. ($ Millions) 7


 
Average Annual Contract Value (ACV) Recent Customer Highlights ACV calculated as ending quarter ARR divided by ending quarter total customer count Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/24/2024 8


 
Recent Customer Highlights Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/24/2024 Broadening Customer Adoption 9


 
Guidance ($ Millions, except EPS) Q4 FY2024 FY2024 Total Revenue $106.3 - $107.1 $405.1 - $405.9 Non-GAAP Operating Income $8.7 - $9.5 $27.5 - $28.3 Non-GAAP Net Income Per Share $0.15 - $0.16 $0.46 - $0.47 Weighted average shares of common stock outstanding ~57.6 ~57.0 10


 
Growth Strategy Win The Enterprise Driving increased pipeline creation and strategic logo wins in accounts over >$50K in ARR. Customer Health & Adoption Increasing our focus on customer health and driving improved onboarding and adoption behaviors. Partnerships & Ecosystem Continued partnering with companies like AWS and Salesforce who are able to bring Sprout into larger, strategic accounts. Improved Account Penetration Accessing additional budgets within existing accounts with premium modules and professional services. 11


 
Empowering businesses to operationalize social Disruptive product led model and fast time to value Recurring SaaS model (99% subscription) Durable moats and barriers to entry Investment Highlights Social system of record, intelligence and action Highly scalable single code base Experienced leadership team Large and rapidly growing TAM 12


 
Driven by a world-class executive leadership team Joe Del Preto CFO Mike Wolff CRO Ryan Barretto CEO Rachael Pfenning SVP, Operations Heidi Jonas General Counsel Alan Boyce CTO Team background: Scott Morris CMO Crystal Boysen Chief People Officer Erika Trautman Chief Product Officer 13


 
Long Term Operating Model Chart displays year over year growth. Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP financial metrics. See appendix for definitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. 2021 2022 2023 3Q24 Medium to Longer Term Goals* Revenue 41% 35% 31% 20% >$1B Non-GAAP Gross Margin 76% 77% 78% 79% >80% Non-GAAP Operating Margin -3% -2% 1% 7% >20% Non-GAAP FCF Margin 7% 3% 3% 9% 20-22% Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/24/2024 *The Company has removed the 2028 timeframe from its “medium to longer term goals” due to the persistence of difficult market conditions and their impact on the Company’s business. See “Impact of Macroeconomic Conditions” in Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Quarterly Report on Form 10-Q for the quarter ended 6/30/24 filed on 8/2/24 with the SEC and the Company’s Quarterly Report on Form 10-Q for the quarter ended 9/30/24 to be filed with the SEC. 14


 
Corporate Overview


 
Our history Sprout was built on the premise that social media would change the way the world communicates and how virtually every aspect of business operates. 2011 Sprout platform introduced 2010 Founded company 2013 Hired 100th employee 2017 First business acquisition 2018 Opened Dublin office Launched first add-on module (Listening) 2019 Became a public company Launched Reviews add-on 2020 Sprout Design Refresh Launched Premium Analytics add-on 2021 Launched Social Commerce 2016 Series C funding 2022 Strategic platform changes 2023 Acquired Influencer Marketing leader, Tagger Acquired AI/ML leader, Repustate 16


 
Social media has fundamentally transformed the way consumers connect with brands Total Global Social Media Users per Statista, July 2024 With more than consumers using social media 5.17 billion Businesses must adapt or risk becoming irrelevant to nearly half of the world’s population. The ways that business attract, acquire, sell to and service customers is being completely transformed. 17


 
And changed the entire customer experience, across the enterprise Social is a horizontal technology that has tangible benefits to nearly every department within a modern business; businesses must adapt and re-tool to harness the power of social and maximize the value of social data. Social is strategic to every business Social media marketer Social team ProductInfluenceMarketing Sales Success Support Strategy 18


 
Marketing Sales Support Success Product Strategy Commerce Advocacy Requiring an entirely new system of record Social media is massive, scattered, multi-purpose and does not conform to our existing business systems. A centralized platform is critical to creating strategic business value. Influencer 19


 
20 Marketing Sales Support Success Product Strategy Commerce Advocacy Sprout is the platform solution Sprout consolidates the complexity of social channels into a powerful, elegant and seamlessly integrated platform that can be leveraged across an organization. Influencer Influencer category expansion via August 2023 acquisition of Tagger. This product has not been fully integrated yet into Sprout.


 
Analytics Engagement Listening Influencer Marketing Publishing Advocacy A powerful, fully integrated platform Our core platform was built to facilitate social communication. We’ve expanded our capabilities to handle new use-cases as more of the customer experience has shifted to social, and as businesses mature in their standardization of social. Reporting 21


 
Providing real-time insights for brands across billions of data points Social data is an unprecedented source of business intelligence — allowing businesses to better understand their customers, markets, competitors and to shape their strategy based on real-time global insights from billions of consumers. 22


 
With compounding competitive advantages Our core platform was built to facilitate social communication. We’ve expanded our capabilities to meet new use-cases as more of the customer experience shifts to social over time. Data scale Single code base Seamless, unified platform Deep, integrated network partnerships Dynamic innovation 23


 
Direct competitors Specialized & lack integration Platform / technology limitations Disparate systems that are hard to get value from Custom & services heavy Other software vendors Social is horizontal and can’t be compartmentalized Built on common, unique ID Anonymized data / GDPR Issues Partnering with Sprout Meaningful barriers to entry We are well positioned to lead our market. Our primary competitors have taken a different approach; other software vendors have been unable to adapt effectively to social and are leaning in to social partnerships with Sprout. 24


 
Entrenched network & integration ecosystem We have deep, integrated and differentiated network & technology partner relationships that are increasingly hard to replicate; our expanding ecosystem is growing the value of our social system of record. 25


 
Top customer-rated platform Sprout was named the #1 Best Software Product by G2’s 2024 Best Software Awards. We are the top rated platform in our category for virtually every customer satisfaction dimension. *Ratings reflect Sprout Social’s rating and the ratings of its primary competitors by G2 as of October 15, 2024 Ease of use Admin Product direction Support Performance & reliability Ease of setup Focus 8.9 9.1 9.2 8.8 9.0 9.0 Social-First A 8.5 8.5 8.1 8.2 8.5 8.6 Consumer, SMB B 7.5 7.2 8.6 7.7 8.1 7.4 Enterprise C 7.4 7.4 8.1 7.6 8.2 6.4 Large Enterprise 26


 
Our market is early 90% <5% Executives agree: social will soon become their primary channel for connecting with customers Have adopted a social media management platform Data from “The 2023 State of Social Media: AI & Data Take Center Stage.” Harris Poll, Commissioned by Sprout Social, 2023. 27


 
>$55B current SAM* 2023 Estimate; influencer marketing represents additional SAM and category expansion <5% current penetration* Sprout and all of our direct competitors combined today serve a small fraction of our SAM >$120B 2025 TAM forecast* >25% Annual Growth; influencer marketing represents additional TAM and faster growth *See Appendix for detailed calculation And rapidly growing Sprout’s entrance into the influencer marketing category will expand ACV and SAM opportunity 28


 
SMB Enterprise Agency Mid-Market *As of 12/31/2023. Visual reflects ARR distribution by segment as of 12/31/2023. With a strategically diversified customer base Our product, go to market and success strategies are aligned around the most productive customers in our market. We’re positioned to capture customers as they mature into our sweet spot over time. ● >6:1 overall LTV:CAC Ratio* ● Highly diverse customer base with no revenue concentration ● Broad perspective. Our smallest segment has 5,000+ customers ● Every segment served from a single code-base and distribution model 29


 
Disruptive and durable GTM model Success & Support Community, content & customer marketing Customer on-boarding RetentionInbound trials Sales development SEO, content, partnerships & brand Acquisition 30


 
Customers who have not adopted a premium product Customers who have adopted one premium product Two or more premium products Platform adoption is early We’re building the unified platform for all social workflow. We have a large opportunity to make social listening, advocacy, reporting and influencer marketing core to every customer. 31


 
Culture as a business strategy We’re building an enduring company centered on amazing people, amazing products and over-delivering for our customers. 2017, 2018, 2020, 2021, 2022, 2023 2019, 2020, 2021, 2022, 2023, 2024, 2025 32


 
Summary of Non-GAAP Financial Measures Three Months Ended 09/30, 2024 2023 Non-GAAP operating income (loss) $7,520 $(627) Non-GAAP net income (loss) $7,312 $(570) Non-GAAP net income (loss) per share $0.13 $(0.01) Non-GAAP free cash flow $9,311 $(3,412) Reconciliation of Non-GAAP Financial Measures Three Months Ended 09/30, 2024 2023 Reconciliation of Non-GAAP free cash flow Net cash provided by operating activities $8,952 $(5,518) Expenditures for property and equipment $(477) $(800) Acquisition-related costs $- $2,906 Interest paid on credit facility $836 $- Non-GAAP free cash flow $9,311 $(3,412) Sprout Social, Inc. Summary and Reconciliation of Non-GAAP Financial Measures (Unaudited) (in thousands, except per share data) Reconciliation of Non-GAAP Financial Measures Three Months Ended 09/30, 2024 2023 Reconciliation of Non-GAAP operating income (loss) Loss from operations $(16,879) $(24,204) Stock-based compensation expense $23,186 $19,013 Acquisition-related expenses $- $3,755 Amortization of acquired intangible assets $1,213 $809 Non-GAAP operating income (loss) $7,520 $(627) Reconciliation of Non-GAAP net income (loss) Net loss $(17,087) $(23,013) Stock-based compensation expense $23,186 $19,013 Acquisition-related expenses $- $3,755 Amortization of acquired intangible assets $1,213 $809 Tax benefit due to change in valuation allowance from business acquisition $- $(1,134) Non-GAAP net income (loss) $7,312 $(570) Reconciliation of Non-GAAP net income (loss) per share Net loss per share attributable to common shareholders, basic and diluted $(0.30) $(0.41) Stock-based compensation expense per share $0.41 $0.34 Acquisition-related expenses $- $0.07 Amortization of acquired intangible assets $0.02 $0.01 Tax benefit due to change in valuation allowance from business acquisition $- $(0.02) Non-GAAP net income (loss) per share $0.13 $(0.01) Appendix Fin Reporting Signoff: NAME: Brian Flynn DATE: 10/25/2024 33


 
Appendix Fin Reporting Signoff: NAME: Brian Flynn DATE: 11/1/2024 34


 
Appendix Fin Reporting Signoff: NAME: Brian Flynn DATE: 11/1/2024 35


 
Annual Recurring Revenue (“ARR”). We define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period. Non-GAAP gross profit. We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense and amortization expense associated with the acquired developed technology from the Tagger Media, Inc. acquisition. We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation and amortization expense, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP gross profit to exclude amortization expense associated with the acquired developed technology from the Tagger acquisition. Non-GAAP gross margin. We define non-GAAP gross margin as non-GAAP gross profit as a percentage of revenue. Non-GAAP operating income (loss). We define non-GAAP operating income (loss) as GAAP loss from operations, excluding stock-based compensation expense, acquisition-related expenses and amortization expense associated with the acquired intangible assets from the Tagger acquisition. We believe non-GAAP operating income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses and amortization expense, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP operating income (loss) to exclude acquisition-related expenses in connection with our acquisition of Tagger and amortization expense associated with the acquired intangible assets from the Tagger acquisition. Non-GAAP operating margin. We define non-GAAP operating margin as non-GAAP operating income (loss) as a percentage of revenue. Non-GAAP net income (loss). We define non-GAAP net income (loss) as GAAP net loss, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits due to changes in valuation allowances from business acquisitions. We believe non-GAAP net income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense and tax benefits due to changes in valuation allowances from business acquisitions, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP net income (loss) to exclude acquisition-related expenses in connection with our acquisition of Tagger, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits recognized from changes in the valuation allowance associated with our acquisition of Tagger. Non-GAAP net income (loss) per share. We define non-GAAP net income (loss) per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits due to changes in valuation allowances from business acquisitions. We believe non-GAAP net income (loss) per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense and tax benefits due to changes in valuation allowances from business acquisitions, which are often unrelated to overall operating performance. In 2023, we revised our definition of non-GAAP net income (loss) per share to exclude acquisition-related expenses in connection with our acquisition of Tagger, amortization expense associated with the acquired intangible assets from the Tagger acquisition and tax benefits recognized from changes in the valuation allowance associated with our acquisition of Tagger. Non-GAAP free cash flow. Non-GAAP free cash flow is a non-GAAP financial measure that we define as net cash provided by (used in) operating activities less expenditures for property and equipment, acquisition-related costs and interest. Non-GAAP free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe non-GAAP free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash used in our core operations that, after expenditures for property and equipment, acquisition-related costs and interest, is not available for strategic initiatives. In 2023, we revised our definition of non-GAAP free cash flow to exclude payments related to acquisition-related costs associated with our acquisition of Tagger and cash paid for interest on our revolving line of credit. Non-GAAP free cash flow margin (Non-GAAP FCF Margin). We define non-GAAP free cash flow margin as non-GAAP free cash flow as a percentage of revenue. Dollar-based net retention rate. We calculate dollar-based net retention rate by dividing the organic ARR from our customers as of December 31st in the reported year by the organic ARR from those same customers as of December 31st in the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes organic ARR from new customers. We use dollar-based net retention to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. Average Contract Value (ACV). We define ACV as the ending period total ARR divided by the ending period total customer count. LTV:CAC. We calculate the lifetime value of our customers and associated customer acquisition costs for a particular year by comparing (i) gross profit from net new ARR for the year divided by one minus the estimated subscription renewal rate to (ii) total sales and marketing expense incurred in the preceding year. Number of customers. We define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. Number of customers contributing more than $10,000 in ARR. We define number of customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end. We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers. We believe this represents potential for future growth, including expanding within our current customer base. Number of customers contributing more than $50,000 in ARR. We define number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end. We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with large customers and attract sophisticated organizations. We believe this represents potential for future growth, including expanding within our current customer base. We calculated our current >$55B Served Addressable Market estimate as follows: (i) utilized data from The US SBA, The US Census Bureau, The OECD and Statista to estimate the total number of businesses in the United States and globally in each of our served market segments (Enterprise, Mid-Market, SMB); (ii) utilized internal data and third party estimates to estimate of the number of such businesses that require a social media management platform (the “Target Businesses”); (iii) calculated the average of our ACV and our estimate of our direct competitors’ ACVs in each segment; and (iv) multiplied the estimated average segment ACVs by the estimated number of Target Businesses in each applicable segment.   We calculated our >$120B Total Addressable Market estimate using the methodology above. We then used internal estimates informed by research from the Harris Poll to determine the projected business presence on social media in 2025 that will require a social media management platform, multiplied by our internal projected average segment ACVs in 2025 for Sprout Social and its direct competitors in the applicable segment. Current Penetration of our Served Addressable Market. We estimate the current total revenue of SPT and each of our primary competitors and divide by our current SAM to determine current market penetration. Remaining performance obligations (“RPO”). RPO, or remaining performance obligations, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in future periods. Current remaining performance obligations (“cRPO”). cRPO, or current RPO, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in the next 12 months. Appendix 36


 
v3.24.3
Cover
Nov. 07, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Nov. 07, 2024
Entity Registrant Name Sprout Social, Inc.
Entity Central Index Key 0001517375
Amendment Flag false
Entity Incorporation, State or Country Code DE
Entity File Number 001-39156
Entity Tax Identification Number 27-2404165
Entity Address, Address Line One 131 South Dearborn St., Suite 700
Entity Address, City or Town Chicago
Entity Address, State or Province IL
Entity Address, Postal Zip Code 60603
City Area Code 866
Local Phone Number 878-3231
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, $0.0001 par value per share
Trading Symbol SPT
Security Exchange Name NASDAQ
Entity Emerging Growth Company false

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