Over 80% rise in conversions for Knorr in
Taiwan with this partnership
foodpanda, a leading food and grocery delivery network in Asia,
today announced a strategic partnership with The Trade Desk, a
global advertising technology leader, that will enable brands to
better reach their target audience and measure the success of
digital advertising campaigns on the open internet. The
collaboration will span seven markets, namely Hong Kong, Malaysia,
Pakistan, Philippines, Singapore, Taiwan and Thailand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240422970949/en/
From left: Chris Mooney, GM, Data
Partnerships APAC, The Trade Desk; Wen Zhe Lim, Director,
Solutions, Advertising & Partnerships, foodpanda (Photo:
Business Wire)
The partnership features multiple retail media solutions powered
by The Trade Desk’s programmatic advertising platform and
foodpanda’s first-party retail data. This enables brands to engage
with foodpanda customers on the open internet via The Trade Desk’s
platform across channels such as OTT, music streaming, mobile apps,
gaming, and websites, expanding their reach beyond foodpanda’s
integrated advertising solution, panda ads. All data is
pseudonymised, ensuring that customer identities remain
anonymous.
Additionally, it allows brands to measure the impact of their ad
campaigns on conversions. With these insights, brands can aim to
optimise their ads in real-time, through ways that were previously
not possible, helping them make informed decisions that could help
boost their performance objectives.
Case Study: Beta launch for Knorr in
Taiwan
During its beta phase in 2023, the solutions helped Unilever’s
Knorr reach new customers and drive conversions for their new
product line on foodpanda in Taiwan. To achieve this, Knorr
leveraged TTD’s platform and used foodpanda’s retail data to target
foodpanda subscribers, leading to a 229% uptick in add-to-cart
rates and an 81% increase in conversions. Notably, 87% of their
buyers were new customers, highlighting the campaign’s success in
attracting a wider audience, fostering engagement, and expanding
market reach.
“We are on a mission to grow foodpanda into the retail media
network of choice. Our partnership with The Trade Desk is perfect
for the era of consent-based advertising, where first-party data is
key for targeted, personalised marketing. Leveraging the rapid
growth of quick commerce, we help brands reach millions of
tech-savvy customers, connecting them in ways that were not
possible before,” said Wen Zhe Lim, Director, Solutions,
Advertising & Partnerships, foodpanda.
“Retail data is reshaping the landscape of marketing, and our
partnership with foodpanda represents the incredible opportunity
brands have to improve the effectiveness of their advertising spend
through the adoption of data-driven strategies on the open
internet,” said Chris Mooney, GM, Data Partnerships APAC, The Trade
Desk. “Retail data provides brands better targeting and performance
measurement, enabling them to understand how their advertising
dollars impact actual sales. We are thrilled to join forces with a
company that is pioneering new approaches to digital
advertising.”
"Partnering with The Trade Desk and foodpanda played a crucial
role in the success of our recent campaign for Knorr, enabling us
to reach new audience segments on the open internet. We were
extremely pleased with the significant increases in add-to-cart
rates, conversions, and new buyers the campaign delivered,” said
Sharon Liu, Marketing Manager of Nutrition, Unilever Taiwan.
About foodpanda
foodpanda is a leading delivery platform in Asia dedicated to
bringing consumers a wide range of food, groceries and more,
quickly and conveniently. Powered by technology and operational
excellence, foodpanda is spearheading the growth of quick-commerce
(q-commerce) across the region with its network of retail partners,
as well as pandamart cloud stores to provide more on-demand options
beyond the millions of food delivery options. foodpanda operates in
more than 400 cities across 11 markets in Asia - Singapore, Hong
Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines,
Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary
of Delivery Hero, a global leader of the food delivery industry.
For more information, visit www.foodpanda.com.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240422970949/en/
Cheryl Tee, cheryl.tee@foodpanda.com
Jason Wang, yan.wang@thetradedesk.com
Grafico Azioni The Trade Desk (NASDAQ:TTD)
Storico
Da Ott 2024 a Nov 2024
Grafico Azioni The Trade Desk (NASDAQ:TTD)
Storico
Da Nov 2023 a Nov 2024
