TechTarget Announces Launch of TechTarget Market Monitor, Proprietary Market Intelligence for Enterprise Technology Organizations - Fueled by The Company’s Leading Purchase Intent Data
25 Luglio 2024 - 8:35PM
Business Wire
New offering provides Product and Go-To-Market teams with
robust first party insights to understand and adapt to dynamic
market shifts and changing buyer needs
TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B
technology purchase intent data and services today announced the
release of TechTarget Market Monitor™, a new market intelligence
offering, to help B2B enterprise technology organizations plan
their product and go-to-market strategies and adapt to dynamic
market shifts and buyer needs. Powered by TechTarget Priority
Engine’s precise and proprietary purchase intent data, Market
Monitor is the first-of-its-kind application built to provide
always-on purchase intent insights for strategic decision makers
organization-wide. Market Monitor will immediately be made
available to TechTarget’s Enterprise Strategy Group annual retainer
program clients, with wider data subscription options available
later in 2024.
With Market Monitor, product, business and marketing
professionals have access to robust, first-party insights that can
help them more accurately identify new market opportunities, the
types of accounts and buyers actively researching purchases, topics
generating the most interest, and most viewed content. Market
Monitor provides this visibility into current market trends by
analyzing purchase research activity at scale across TechTarget’s
150+ enterprise technology-specific sites and millions of daily
buyer interactions across the globe. Its insights help clients to
be more agile and confident in their product and go-to-market
decisions and investments, validate and optimize product and GTM
strategies, hone messaging and ideal customer profile (ICP)
targeting, better align internal teams, and manage change in real
time.
Initially, Market Monitor is available only to clients of
Enterprise Strategy Group’s Annual Research, Advisory & Intent
Insights program. In combination with ESG’s primary research and
advisory services, Market Monitor’s purchase intent analytics help
clients get a more holistic and actionable view of their markets.
This includes robust real-time intelligence about changes in
current buyer behavior that helps our clients more accurately
define ICP attributes based on content consumption patterns,
trending topics, vendors being researched, and more.
“In rapidly changing and competitive B2B technology markets,
even high-performing organizations can lack objective data needed
to effectively validate and optimize their go-to-market strategies,
respond to shifting customer needs, and tune their positioning,
messaging and targeting for maximum competitive advantage,” said
Rebecca Kitchens, President of TechTarget. “Market Monitor provides
a proprietary, comprehensive source of market intelligence to solve
these problems for stakeholders throughout these organizations—from
corporate and product strategy to content and demand marketing, to
sales prioritization and pipeline acceleration.”
“With the addition of Market Monitor, ESG clients can now arm
internal teams not just with the quality buy-side research data
that ESG is known for, but now with real-time behavioral data that
gives our customers the insights they need to be more strategically
aligned,” said John McKnight, Senior Vice President for Research,
Strategy, and Analyst Services at Enterprise Strategy Group. “With
the ability to achieve more market-attuned strategic planning
throughout product lifecycles, organizations that leverage ESG’s
primary research and services in combination with Market Monitor
intent analytics can deliver truly differentiated results.”
Use cases for Market Monitor include evaluating market viability
and new entry points for product development, validating campaign
targeting and ICPs, identifying content gaps and top topics for new
content development, understanding which competitors are
effectively engaging buyers, and more. TechTarget will be releasing
additional capabilities into Market Monitor in the coming months
and make it available to more TechTarget customers with expanded
use cases in Q4 of 2024.
For more information on TechTarget Market Monitor, please click
here.
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version on businesswire.com: https://www.businesswire.com/news/home/20240725790866/en/
Garrett Mann Vice President of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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