CEOs Identify Combination of Data, Technology and People as Future Growth Driver, Yet Only 5% of Organizations Realizing its Value
17 Gennaio 2023 - 07:59AM
Business Wire
With potential to gain 11% productivity, CHRO
identified as critical C-suite catalyst for change
A new report from Accenture (NYSE:ACN) reveals that while CEOs
view the combination of data, technology and people as essential to
driving growth, only 5% of large, global organizations are
effectively unlocking the value of this combination. Companies that
realize this opportunity stand to gain a top-line productivity
premium of 11%—the ultimate driver of profitability and revenue
growth.
Moreover, the report, “The CHRO as a growth executive,”
underscores the power of the human element. It shows that the 11%
productivity premium drops to 4% when companies implement data and
tech solutions that fail to put their people at the center,
highlighting the significant impact that people have as a key
source of competitive differentiation and growth.
The top growth drivers identified by CEOs surveyed include
enhancing performance and productivity through data, tech and AI
(38%); accessing and creating top talent (38%); driving
collaboration across business units (35%); and enhancing the
company’s digital core (34%).
The report identifies the CHRO as a key catalyst in unlocking
the value of this data-tech-people combination for growth, with
talent at the core of reinvention. Among CEOs surveyed, 89% say
CHROs should play a key role in ensuring long-term profitable
growth. However, less than half (45%) of CEOs report that they are
creating the conditions that enable CHROs to do so.
“CEOs who empower their CHROs as growth executives create the
conditions for them to think and act beyond their title,” said
Ellyn Shook, chief leadership and human resources officer,
Accenture. “When they recognize that people are central to their
business, these CEOs cultivate the connections, skills and
environment for CHROs to lead across the C-suite to drive business
growth and exceptional human experiences.”
According to the research, CHROs who have strong skill sets and
connections and operate in the right environment are nearly two
times more likely to effectively connect data, technology and
people than their peers and four times more likely to have strong
relationships of mutual influence across the entire C-suite,
starting with the CEO and in partnership with the CFO, CTO and
COO.
“As leaders look to digitize faster and put more resilience in
their business operations, talent and the role of the CHRO have
never been more strategic,” said Yusuf Tayob, group chief executive
of Accenture Operations. “The research underscores the tremendous
benefit of close collaboration across the C-suite, particularly as
it relates to their people as companies adapt to new ways of
working.”
The research provides a roadmap for how leading CHROs can work
differently to accelerate change and outlines the conditions CEOs
must create to join the 5% of companies that maximize the growth
combination of data, technology and people.
About the research Accenture Research conducted a global
survey of 1,140 CEOs and CHROs across 12 countries: Australia,
Brazil, Canada, China, France, Germany, India, Japan, Singapore,
Switzerland, the United Kingdom and the United States. Respondents
came from 12 industries: Banking, Comms & Media, Consumer Goods
& Services, Energy, Healthcare, High Tech, Insurance, Life
Sciences, Public Sector, Retail, Software & Platforms and
Utilities. Findings from the survey were further validated through
17 CEO and CHRO interviews from large organizations around the
globe and across multiple industries.
About Accenture Accenture is a leading global
professional services company that helps the world’s leading
businesses, governments and other organizations build their digital
core, optimize their operations, accelerate revenue growth and
enhance citizen services—creating tangible value at speed and
scale. We are a talent and innovation led company with 738,000
people serving clients in more than 120 countries. Technology is at
the core of change today, and we are one of the world’s leaders in
helping drive that change, with strong ecosystem relationships. We
combine our strength in technology with unmatched industry
experience, functional expertise and global delivery capability. We
are uniquely able to deliver tangible outcomes because of our broad
range of services, solutions and assets across Strategy &
Consulting, Technology, Operations, Industry X and Accenture Song.
These capabilities, together with our culture of shared success and
commitment to creating 360° value, enable us to help our clients
succeed and build trusted, lasting relationships. We measure our
success by the 360° value we create for our clients, each other,
our shareholders, partners and communities. Visit us at
www.accenture.com.
Copyright © 2023 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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Katy Rosati Accenture +1 917 452 6662
kathryn.rosati@accenture.com
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