Encompassing the full spectrum of Ferguson's
business, retail, trade, and digital into one cohesive
brand
LAS
VEGAS, Feb. 27, 2025 /PRNewswire/ -- Ferguson Bath, Kitchen & Lighting Gallery
and Build.com are excited to announce they will now operate
under one name: Ferguson Home, a single, trusted
destination for all things kitchen, bath, lighting and home
improvement. The name will be announced officially on February 25, 2025, in conjunction with the
Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada.
A Strategic Milestone
Ferguson Home sets a new standard in the industry by creating a
fully integrated shopping experience designed around convenience
and personalization. Build.com primarily focuses on
e-commerce, offering a wide range of products for DIY customers and
professionals. Ferguson Bath,
Kitchen & Lighting Gallery is a showroom-based experience
designed to provide hands-on interaction with products and
personalized consultation services. Ferguson Home combines these
two experiences, creating a seamless omnichannel brand that unites
digital and physical spaces.
Ferguson's core customer, the trade professional, as well as
homeowners will be able to shop in the way that is most convenient
for them and matches their personal project needs. Powered by the
advanced technology on FergusonHome.com and backed by our expert
showroom associates, Ferguson Home
represents a cohesive and bespoke
approach to kitchen and bath improvement
that is truly unique in the marketplace.
"From luxury appliances, high-end fixtures to beautiful lighting
and custom hardware, home is at the core of everything we do," said
Caroline Danielson, Director of
Showrooms. "Today's customer values a fluid and connected
experience, and Ferguson Home now combines the expert guidance,
extensive product selection and project support our customers have
come to rely on with the flexibility to shop the way that best fits
their needs. We are excited to take this step forward transforming
and elevating the experience across all touchpoints, ensuring
seamless, top-tier service."
What This Means for Customers
- Seamless and Refined: Operationally, nothing will change for
customers. However, customers will now see one, consistent name
online as well as at our showrooms, which refines the customer
experience while leveraging the power of the Ferguson brand.
- Connected Experience: With the launch of FergusonHome.com,
shoppers will continue to enjoy all the features they love from
Build.com, including curated product collections, advanced search
capabilities, trend insights and interactive project planning
tools. To prepare for an in-person showroom consultation, customers
can pre-select products online and then experience them firsthand
with expert showroom associate guidance. This is the Ferguson Home
difference.
- Concierge-Level Support: The people, expertise and
relationships customers rely on remain unchanged, ensuring a
consistent exceptional and reliable experience.
What's Next
The transition to Ferguson Home begins on February 25, with the launch
of FergusonHome.com. Build.com will remain live for six months
to ensure a smooth transition.
Ferguson has 250+ best-in-class showrooms and more than 1,200
product experts. The company will update all
store signage, marketing materials, social media
and online visuals to reflect the new identity.
Danielson adds, "This marks an exciting new chapter for
Ferguson, where our unified brand identity empowers us to serve
customers better and expand our reach nationwide. As the company
steps into this new era, Ferguson Home fully embraces a harmonious
integration of our physical storefronts with our dynamic digital
presence, helping us deliver on our goal of ensuring our customers'
projects are a success."
This thoughtful integration of the strengths of our physical
stores alongside a robust online platform enables Ferguson to craft
a shopping experience that transcends conventional boundaries and
fosters meaningful customer relationships. Ferguson
is excited about the future
of Ferguson Home and confident in its ability
to establish new benchmarks within the industry. Forward-thinking,
quality and customer focus drive the approach, putting customers at
the heart of everything the company does.
Visit FergusonHome.com on February
25 to experience the new Ferguson Home.
About Ferguson
Ferguson (NYSE: FERG; LSE: FERG) is the largest value-added
distributor serving the specialized professional in our
$340B residential and non-residential
North American construction market. We help make our customers'
complex projects simple, successful and sustainable by providing
expertise and a wide range of products and services from
plumbing, HVAC, appliances and lighting to PVF, water and
wastewater solutions and more. Headquartered in Newport News, Va., Ferguson has sales
of $29.6 billion (FY'24) and approximately 35,000 associates
in nearly 1,800 locations. For more information, please visit
corporate.ferguson.com.
For press inquiries contact:
NivenBreen, Sydney Wallace, sydney@nivenbreen.com
NivenBreen, Hallie Noland,
hallie@nivenbreen.com
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SOURCE Ferguson Home
