The Watt Brothers Prove Anything Can Taco with Old El Paso™ After Going Head-To-Head in Game-Day Taco Competition
03 Ottobre 2024 - 3:30PM
Business Wire
Old El Paso and the Watt brothers turn
fan-favorite football foods into tacos, in the new “Watt Can Taco”
content series
Old El Paso™ is reuniting with football’s favorite trio of
brothers — J.J., T.J. and Derek Watt — to bring more mealtime
inspiration this football season. This year, the brothers are
taking their taco love to a game-changing new level to prove any of
your favorite football foods can be a taco. Derek and T.J. tap into
their competitive side in a head-to-head online competition judged
by J.J., called “Watt Can Taco,” where they transform popular
recipes into tacos. With help from Old El Paso’s versatile roster
of seasonings, sauces, soups, taco shells and taco kits, the Watt
brothers prove that if you aren’t having Old El Paso on game-day,
you’re doing it wrong.
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the full release here:
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J.J. Watt hosts a head-to-head brotherly
competition between T.J. and Derek, who prove fan-favorite game day
foods are better as tacos (Photo: Business Wire)
“My brothers and I were excited to team up with Old El Paso
again and engage in some friendly, brotherly competition,” said
J.J. Watt. “As the judge, I can confidently say, yes, anything can
taco, but it was especially fun to see Derek and T.J. duke it out
with their own creations. Selfishly I was happy to taste all the
taco creations and get some inspiration for my own game-day spread
this season using all my favorites from Old El Paso!”
Just in time for National Taco Day on October 4, football fans
and taco lovers can watch J.J. judge Derek and T.J. as they whip up
delicious tacos inspired by popular game-day foods in a new Old El
Paso content series airing on digital video, TikTok, Instagram and
www.oldelpaso.com/watt-can-taco.
“Planning your football season menu can feel mundane when you’re
using the same recipes year over year and week over week. That’s
why we’re excited to celebrate the return of football season with
the Watt Brothers and help provide fans with some fresh inspiration
featuring what we do best – tacos,” says Jenny Jonker, Old El Paso
Brand Experience Manager. “We’ve drafted the brothers to help us
tackle football season and inspire sports fans to include Old El
Paso in their game-day meal rotations, as the best, most versatile
and crowd-pleasing option.”
All season long, fans can elevate their spreads by trying one of
the Watt Brothers’ unique creations and picking up Old El Paso’s
products to upgrade mealtime, or by visiting Old El Paso’s website
for more popular taco recipes and inspiration.
- Pizza: Elevate your pizza game with Derek’s Meaty Pizza
Taco or T.J.’s Bacon Pineapple Pizza Taco using Old El Paso Taco
Dinner Kits that feature hard and soft taco shells.
- Sandwiches: Old El Paso sauces like Zesty Ranch Sauce or
Creamy Queso Dip help transform your sandwiches to tacos whether
you like them on Derek’s Philly Cheesesteak Taco or on T.J.'s
Italian Cold Cut Taco.
- Fresh off the Grill: From Derek’s Steak and Veggie Kebab
Taco to T.J.’s Chicago Style Hot Dog Taco Bowl, you can drop your
grilled favorites into a taco with the help of Old El Paso’s
easy-to-fill Stand ‘N Stuff Taco Shells and Flour Tortilla
Bowls.
- Finger Foods: There’s no fumbling your finger foods in
messy dips when you have the help of Old El Paso’s squeezable
sauces like Spicy Queso Blanco and taco shells. Try Derek’s Beef
Slider Taco and T.J.’s Pulled Buffalo Chicken Taco to elevate your
snacking game.
- Soups: Score big with Derek’s Chicken Cheese Enchilada
Soup Bowl or T.J.’s Chicken Tortilla Soup made with new,
mouthwatering Old El Paso soups paired with hard taco shells or
soft taco bowls.
For more information on the comprehensive and versatile range of
Old El Paso products, visit www.oldelpaso.com and follow @oldelpaso
on Instagram and Facebook and @oldelpaso_official on TikTok.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
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General Mills Communications 763-764-6364
media.line@genmills.com
Ali Barzyk Ali.barzyk@edelman.com
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