A modern-day reprise of its iconic
Wanta Fanta campaign and anthem with
a message to sometimes do what you want, not just what you
need.
ATLANTA, April 25,
2024 /PRNewswire/ -- The 2000s called, and they
want to know: Don't ya Wanta, Wanta
Fanta? Fanta®, the leading sparkling fruit beverage
brand known for deliciously refreshing flavors, is introducing a
reprise of one of its most iconic global platforms 'Wanta Fanta,'
aiming to nudge fans to do more of what they want amid the
constant hustle and daily pressure to do what they
need.
The new campaign also brings back the iconic 'Wanta Fanta'
anthem. While it has the same unforgettable hook, the song features
a lyrical twist that cleverly brings to life the struggle between
everyday needs and wants. Capturing the most common needs in a
fan's life and positioning Fanta as the champion for daily little
wants. After all, doing what you want can be as easy as drinking an
ice-cold, delicious, lip-smacking Fanta.
Fanta will also enlist a mix of TikTok creators to share
engaging content inspired by and celebrating the new Wanta Fanta tune. Fans on the platform
will be able to participate in the "Tell us what you
#Wanta?" challenge for a chance to receive rewards like
exclusive merch and product.
"Wanta Fanta is a shoutout to a
generation craving more balance and time out for themselves." said
Ibrahim Khan, Global Vice President
of Marketing Fanta at The Coca-Cola Company. "Walking through the
supermarket, we realized the aisles were exploding with
functionality. Most products focused only on the physical demands
of a Gen Z lifestyle. So instead, we decided to speak to their
spirit. Moments when they want drinks that are just delicious, with
no strings attached. When they want to do things just for
themselves to feel good. That's what Wanta
Fanta is about. Because doing what you want can be as easy
as drinking an ice-cold, delicious can of Fanta."
The integrated campaign will also include dynamic out-of-home
and in-store creative as well as a new digital film which will
feature a newly remixed version of the iconic Jingle – with the
same nostalgic "Wanta Fanta'
hook. Directed by Guy Shelmerdine,
:30 second and :60 second versions of the new content will go live
starting April 25 across premium
connected TV platforms.
"We created the new platform and work to speak directly to our
fans to let them know we see them and hear them," Camilla Zanaria,
Senior Director, Global Shopper & Consumer Content, Sparkling
Flavors. "The campaign film and remixed jingle both speak directly
to the often-challenging balance of daily responsibility and desire
for fun our fans face. We want to give people permission to
carve out more moments for what they want to do."
This summer, The Wanta Mobile – an interactive mobile truck
experience – will drive around key markets playing the catchy,
remixed Wanta Fanta jingle. Fans
will be encouraged to be bold and sing the jingle for free Fanta
samples, merch and other prizes.
Visit www.coca-cola.com/fanta for more details.
The campaign was created by WPP Open X, led by Majority and
support by BCW, EssenceMediacom, Goat, Ogilvy, Subvrsive, and
VML.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and
tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our juice, value-added dairy and plant-based beverage brands
include Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us on Instagram,
Facebook and LinkedIn.
Media Contact
BCW
BCWFantaTeam@bcw-global.com
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SOURCE Coca-Cola Company