Company logo to adorn team's away-game
helmets for next three seasons
PITTSBURGH, Sept. 25,
2023 /PRNewswire/ -- Outfitting the Pittsburgh
Penguins' hockey team with the proper protective equipment helps
keep them in the game and safe on the ice. For MSA Safety
(NYSE: MSA), the global leader in the development and manufacture
of safety products and solutions, its mission is about keeping
workers safe. This past weekend, the two organizations came
together at the UPMC Mario Lemieux Sports Complex near Pittsburgh to announce an expanded marketing
partnership where the MSA Safety brand will be featured on the
team's away-game helmets, starting with the 2023-24 National Hockey
League (NHL) season.
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The partnership expands MSA's association with the Penguins,
which was established in 2016. Under the new three-year agreement,
the MSA Safety logo will appear on both sides of the Penguins
players' white helmets for all road games through the 2025-26
regular season and playoffs.
"We're very excited to be taking our partnership with the
Penguins to a higher level and expanding our role as the official
safety partner of the team," said Nish
Vartanian, MSA Safety Chairman and Chief Executive Officer.
"Previously, we had the MSA brand on one of the Penguins'
Zamboni machines, and that did a wonderful job in helping us raise
our profile in Western
Pennsylvania. This strategic investment is about expanding
our brand visibility throughout North
America and really around the world," he said.
In addition to the helmet placement, the sponsorship includes
placement of the MSA brand on dasher boards inside PPG Paints
Arena and throughout the venue via digital signage.
"We are proud to bring MSA Safety on the road with us this
season as the Penguins official safety partner," said Kevin Acklin, Penguins President of Business
Operations. "MSA makes the most technologically advanced safety
equipment and gas detection systems available today. Their product
offerings, which include the highly
recognized V-Gard® hard hat, help protect workers
of all kinds, including firefighters and first responders. Coming
from a family of Pittsburgh city
firefighters, I know the great reputation that Nish and his
team at MSA have built throughout the safety industry, and the
Penguins are proud to stand together with them this season."
This helmet sponsorship places MSA Safety among the top-tier of
Pittsburgh Penguins corporate partners. "We see this partnership as
a great fit for both our teams," Mr. Vartanian added. "Our
organizations share similar values, anchored by our Pittsburgh roots and built around a culture of
integrity and having a passion for excellence. When it comes to
leadership in workplace safety and technology, we want MSA
Safety to be the first name customers, investors and potential
employees think of. We feel strongly this partnership will raise
our profile and help us achieve that vision," he said.
The MSA branded helmet will make its regular-season debut on
October 13, when the Penguins travel
to Washington, D.C. to take on the
Capitals.
About MSA Safety
Established in 1914, MSA Safety Incorporated is the global
leader in the development, manufacture and supply of safety
products and solutions that protect people and facility
infrastructures. Many MSA products integrate a combination of
electronics, software, mechanical systems and advanced materials to
protect users against hazardous or life-threatening situations. The
company's comprehensive product line is used by workers around the
world in a broad range of markets, including fire service, the oil,
gas and petrochemical industry, construction, industrial
manufacturing applications, heating, ventilation, air conditioning
and refrigeration, utilities, mining and the military. MSA's core
products include self-contained breathing apparatus, fixed gas and
flame detection systems, portable gas detection instruments,
industrial head protection products, firefighter helmets and
protective apparel, and fall protection devices. With 2022 revenues
of $1.5 billion, MSA employs
approximately 5,000 people worldwide. The company is headquartered
north of Pittsburgh in
Cranberry Township, Pa., and has
manufacturing operations in the United
States, Europe,
Asia and Latin America. With more
than 40 international locations, MSA realizes approximately half of
its revenue from outside North America. For more information visit
MSA's web site at www.MSASafety.com.
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SOURCE MSA Safety