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Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Ian in southwest Florida.

WHAT: The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of Hurricane Ian throughout southwest Florida. On Tuesday, October 4, the mobile laundry vehicles will begin services in North Fort Myers, Florida, at the Walmart Supercenter at 545 Pine Island Rd., providing free, full-service laundry to residents affected by the recent floods. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted, with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.

WHY: Hurricane Ian – a Category 4 storm with up to 150-mph winds – hit the southwest coast of Florida on Wednesday, September 28, causing a life-threatening storm surge of up to 12 feet and destroying thousands of homes and buildings. Communities have been severely impacted, resulting in loss of life and leaving over 2.6 million people without power or access to clean water.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE: Starting on Tuesday, October 4, the team will collect laundry from 9 a.m. – 5 p.m. at the location listed below until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.

The Tide Loads of Hope mobile laundry units will be located at:

Walmart Supercenter 545 Pine Island Rd. North Fort Myers, FL 33903

**For the most up-to-date information on the location of these services, please visit Tide’s Twitter and Instagram channels at @Tide and https://www.instagram.com/tidelaundry/

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. To learn more about how you can help, visit https://tide.com/loadsofhope.

PRODUCT BRANDS: P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Microban, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard, Secret, Swiffer, Tampax, Tide and Venus.

PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

Media Inquiries for P&G and Tide: Anna Fobair, anna.fobair@ketchum.com, (929) 900-4928

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