CHICAGO, Jan. 18, 2011 /PRNewswire/ -- Playboy has teamed
up with Bud Light to host the most exclusive party in town during
Dallas' highly-anticipated Super
Bowl weekend. The event, produced by Playboy's publishing
partner American Media, Inc., will be held at the posh Bud Light
Hotel (1033 Young Street in the
heart of downtown Dallas) on
Friday, February 4, 2011, beginning
at 9 p.m. Celebrities, athletes and
VIP guests will enjoy performances by legendary rappers Snoop Dogg
and Warren G as well as rapping sensation Flo Rida during what promises to be one of the
hottest parties in town.
Revelers will be invited to mingle with gorgeous Playboy
Playmates and Playboy models while they enjoy the sounds of the
"Captains of Industry" – S.K.A.M.
Artist DJs StoneRokk and Graham
Funke. The transformed event space will allow partygoers to
travel the world in just one night. Inspired by the current and
future Playboy Club locations – Las
Vegas, Miami, Macau, London
and Cancun – the party will bring
these five great cities to life. Guests can enjoy a VIP experience
at the following global attractions:
- A vivid nightlife experience in the Las Vegas area, complete with Blackjack
dealt by two Playboy Bunny Dealers from the Playboy Club at the
Palms Casino Resort;
- A trendy South Beach vibe in the Miami area, where guests can sip fruity
drinks under the guard of two beautiful lifeguards;
- An authentic Chinese experience in the Macau area, including Buddhas, lanterns
and a Chinese Dragon Dance;
- A tourist adventure in the London area, which will feature a
traditional British phone booth that doubles as a photo
booth, allowing guests to send pictures to friends and family at
home;
- And tropical excitement in the colorful Cancun area, where guests will be
entertained by Mayan dancers.
For the second year in a row, the Bud Light Hotel will be the
epicenter of good times leading into pro football's biggest game.
The 193-room Bud Light Hotel will feature a Texas-sized tent (132' x 230'), which will
transform the hotel's parking lot into a premiere concert venue
capable of hosting 3,500-plus guests (21 years of age and older).
Officially opening on Thursday, February
3, the venue will feature a star-studded line-up of concerts
and exclusive events, including the Playboy party on Friday, February 4. For more details, visit
www.BudLightHotel.com.
In addition to Bud Light, other sponsors for Playboy's lavish
affair include Pinnacle Vodka, a division of White Rock
Distilleries, and MINI USA. Guests will be invited to enjoy Bud
Light beverages, Playboy Energy Drinks and delicious Pinnacle Vodka
cocktails throughout the night, and they can get a closer look at
the all-new, bigger, available all-wheel drive MINI Countryman,
which will be on display.
This is Playboy's 11th time hosting a party during pro
football's most important weekend of the year. Last year's party
was held at the Sagamore Hotel during Miami's Super Bowl weekend (also with MINI USA
as a sponsor). Celebrities and athletes in attendance at previous
events include Kanye West, Usher,
Lil Jon, Lauren Conrad, Common, Bradley Cooper, Alyssa
Milano, Jeremy Piven,
Adrian Grenier, Nick Cannon, Gabrielle
Union, Tiki Barber,
Tony Romo and Tony Gonzalez.
ABOUT PLAYBOY ENTERPRISES, INC.
Playboy is one of the most recognized and popular consumer
brands in the world. Playboy Enterprises, Inc. is a media and
lifestyle company that markets the brand through a wide range of
media properties and licensing initiatives. The company publishes
Playboy magazine in the United
States and abroad and creates content for distribution via
television networks, websites, mobile platforms and radio. Through
licensing agreements, the Playboy brand appears on a wide range of
consumer products in more than 150 countries as well as retail
stores and entertainment venues.
SOURCE Playboy