Excitement Builds for FOX Primetime December
Basketball Showcase Featuring Connecticut, Iowa, Louisville and
Tennessee at Barclays Center in Brooklyn, NY
Horizon Sports & Experiences (HS&E) today announced
Shark Beauty™, a SharkNinja brand and an innovation leader in the
beauty industry designing products by and for all hair types, will
be the title sponsor for the inaugural Shark Beauty™ Women’s
Champions Classic, marking an exciting collaboration in the
evolution of women’s college basketball. This early-season showcase
will feature the University of Connecticut, the University of Iowa,
the University of Louisville, and the University of Tennessee,
squaring off in a primetime doubleheader on the FOX broadcast
network, providing an entirely new prime time platform for women’s
college basketball. The event is scheduled for Saturday, December 7
at Barclays Center in Brooklyn.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240926812384/en/
Horizon Sports & Experiences
announces Shark Beauty™ as title sponsor of inaugural Shark
Beauty™ Women’s Champions Classic (Photo: Business Wire)
The Shark Beauty™ Women’s Champions Classic is a collaboration
between Horizon Sports & Experiences (HS&E) and FOX
Sports.
In addition to its title sponsorship of this pioneering
early-season women’s basketball showcase, Shark Beauty™ will also
receive a variety of broadcast and digital integrations and
sponsorship elements, as well as hospitality and fan engagement
activation, and in-arena signage as part of its multiyear
partnership.
“This first-of-its-kind early-season women’s tournament in New
York City provides the type of national spotlight that will
continue to elevate the women’s game, and we are thrilled to be on
the ground floor to help further its momentum as title sponsor,”
said Petra Oman, Vice President of Global Marketing, Shark Beauty.
“At Shark Beauty, we work tirelessly to reimagine beauty solutions,
and it’s just the beginning. As we continue to innovate across new
products and categories, this event offers us a unique opportunity
to introduce Shark Beauty to a national audience of passionate
fans.”
“There has been tremendous excitement around the inaugural
Women’s Champions Classic, and we’re thrilled to announce our
landmark sponsorship agreement with Shark Beauty™,” said David
Levy, Co-CEO of HS&E. “This represents a significant shift, as
brands in this category have historically focused their sponsorship
dollars on traditional primetime entertainment television. As the
popularity of women’s basketball continues to soar, new avenues for
engagement and enhanced return on investment have emerged. Shark
Beauty™ is setting a powerful example by recognizing the importance
of investing in women’s sports, a strategy we believe will inspire
other brands to follow suit.”
Follow the Shark Beauty™ Women’s Champions Classic on the
following platforms for more news and announcements ahead of the
December 7th event.
Website:
https://womenschampionsclassic.com/ Facebook:
@WomensChampsClassic X: @WChampsClassic
Instagram: @womenschampsclassic TikTok:
@womenschampsclassic
About SharkNinja, Inc. SharkNinja, Inc. (NYSE: SN) is a
global product design and technology company, with a diversified
portfolio of 5-star rated lifestyle solutions that positively
impact people’s lives in homes around the world. Powered by two
trusted, global brands, Shark and Ninja, the company has a proven
track record of bringing disruptive innovation to market and
developing one consumer product after another has allowed
SharkNinja to enter multiple product categories, driving
significant growth and market share gains. Headquartered in
Needham, Massachusetts with more than 3,000 associates, the
company’s products are sold at key retailers, online and offline,
and through distributors around the world. For more information,
please visit SharkNinja.com.
About HS&E Horizon Sports & Experiences
(HS&E) provides a unique and complementary combination of
sports, experiential marketing, and media capabilities. HS&E
has a core focus on IP creation and monetization, strategic
advisory and consulting, media rights, sponsorship, sales, and
experiential, Metaverse, and Web3.0 strategy and activation.
HS&E is led by co-CEOs David Levy and Chris Weil.
HS&E's ever-growing roster of sports and entertainment
partners now encompasses Proximo Spirits, the NBA, Top Rank Boxing,
Paramount+, Cognizant, PayPal, M&T Bank, SentinelOne, and ONE
Championship. Additionally, the agency created and manages its
Pickleball Slam franchise, and the upcoming Women's Champions
Classic, further solidifying HS&E’s position as a premier
destination for cutting-edge sports and entertainment
solutions.
About FOX Sports FOX Sports
is the umbrella entity representing FOX Corporation’s wide array of
multi-platform US-based sports assets. Built with brands capable of
reaching more than 100 million viewers in a single weekend, the
business has ownership and interests in linear television networks,
digital and mobile programming, broadband platforms, multiple web
sites, joint-venture businesses and several licensing
relationships. FOX Sports includes the sports television arm of the
FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX
Sports’ digital properties include FOXSports.com and the FOX Sports
App, which provides live streaming video of FOX Sports content,
instant scores, stats and alerts to iOS and Android devices.
Additionally, FOX Sports and social broadcasting platform, Caffeine
jointly own Caffeine Studios which creates exclusive eSports,
sports and live entertainment content. Also included in FOX Sports’
portfolio are FOX’s interests in joint-venture business Big Ten
Network, a licensing and commercial relationship with The Stars
Group that created the FOX Bet sports betting platform and the FOX
Sports Super 6 free-to-play game, and a licensing agreement that
established the FOX Sports Radio Network.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240926812384/en/
Sal Petruzzi, HS&E sal.petruzzi24@gmail.com
SharkNinja PR: pr@sharkninja.com IR: ir@sharkninja.com
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