LONDON--Advertising firm WPP PLC (WPP.LN) said Wednesday that its investment arm WPP Digital, has acquired a minority interest in Mitú, Inc., for an undisclosed sum.

Mitú is an online Hispanic-focused digital content creator and media company catering to young Latino audiences in the U.S. and Latin America.

WPP PLC shares at 1405 GMT up 8 pence, or 0.5%, at GBP14.91, valuing the company at GBP19.94 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

(END) Dow Jones Newswires

January 13, 2016 09:19 ET (14:19 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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