Wrigley Gives All Candy Expo(R) First Look at Summer's New Product and Packaging Innovations
20 Maggio 2008 - 5:27PM
PR Newswire (US)
Great-Tasting Eclipse(R) Gum and Mints Now Help Kill Bad Breath
Germs CHICAGO, May 20 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr.
Company (NYSE:WWY) today will give visitors to the All Candy
Expo(R) a first look at Eclipse gum and mints, which the company
earlier announced will be the first in the U.S. to include magnolia
bark extract (MBE) -- a natural ingredient proven to help kill the
germs that cause bad breath. This breakthrough follows a 2007
Wrigley study that revealed the germ-killing benefits found in MBE,
which has origins in traditional Chinese medicine. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080520/AQTU111) "Now people
will get the best of both worlds in their favorite Eclipse gum and
mints -- great taste and the ability to help kill germs that cause
bad breath," said Paul Chibe, Wrigley's Vice President of North
American Gum Marketing. "For Wrigley to offer this natural
germ-killing ingredient is a breakthrough in the breath-freshening
gum and mint categories, and the All Candy Expo is the perfect
place to introduce these and other great Wrigley product and
packaging innovations set to launch this summer." Eclipse gum with
MBE will appear on store shelves this summer in Spearmint,
Winterfrost(R), Polar Ice(R), Peppermint and new Fresh & Cool
flavors with a suggested retail price of $1.09 for the 12-pellet
pack and $2.99 for the Big-E-Pak(R). Eclipse mints with MBE will be
available in September 2008 in Spearmint, Peppermint, Winterfrost
and Cinnamon Inferno(R) with a suggested retail price of $1.49.
Additional 2008 packaging and flavor innovations from Wrigley
include: -- Slim Pack(TM): a sleek, 15-stick envelope package that
is more durable and portable for today's consumers. The new
packaging is coupled with significant flavor improvements across
both Extra(R) and Wrigley's(TM) Brands (Juicy Fruit(R),
Doublemint(R), Big Red(R), Winterfresh(R) and Wrigley's
Spearmint(R)). -- Extra(R) Fruit Sensations(TM): a new sugar-free
line from Extra(R) will come conveniently packaged in Wrigley's new
Slim Pack in four great-tasting, long-lasting fruit flavors,
including Strawberry Banana, Berry Pearadise(TM), Island Cooler(TM)
and Sweet Watermelon. To celebrate the launch, Extra Fruit
Sensations will be an official sponsor of Fox's SO YOU THINK YOU
CAN DANCE(R) this summer. -- Orbit(R) Sangria Fresca(TM) and
Fabulous Fruitini(TM): the No. 1 selling gum in the U.S. will
introduce two new fruit flavors in response to growth in the fruit
category. Fabulous Fruitini(TM) is a creative mix of fruit flavors.
Sangria Fresca, a sweet berry flavor with a citrus twist, reflects
the popular infusion of Latin flavors in the U.S. -- 5(TM) Lush(TM)
and Elixir(TM): introduced in spring 2007, 5(TM) is a
groundbreaking, sugar-free stick gum with mouth-freshening,
long-lasting flavors and invigorating sensations consumers can feel
as they chew. 5 will enter the rapidly growing fruit-flavored gum
segment by introducing two new flavors, Lush and Elixir. Elixir is
a mouthwatering berry flavor, while Lush offers a crisp tropical
flavor sensation. Both new flavors will come in the signature
sleek, black envelope pack. -- Altoids(R) Creme de Menthe: Altoids
Creme de Menthe mints combine the popular sweet flavor of Creme de
Menthe with Altoids Curiously Strong Mints(R), offering consumers a
completely new Altoids experience. Creme de Menthe is the first
major Altoids classic mint flavor innovation for the No. 1 mint
brand since Spearmint was introduced in 2003. The new mints will
also be available in Altoids Dark Chocolate Dipped Mints. About
Wrigley The Wm. Wrigley Jr. Company is a recognized leader in
confections with a wide range of product offerings including gum,
mints, hard and chewy candies, lollipops, and chocolate. The
Company has global sales of $5.4 billion and distributes its
world-famous brands in more than 180 countries. Three of these
brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) --
have heritages stretching back more than a century. Other
well-loved brands include Doublemint(R), Life Savers(R), Big
Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R),
Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R),
Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), Cool Air(R)
and 5(TM). http://www.newscom.com/cgi-bin/prnh/20080520/AQTU111
http://photoarchive.ap.org/ DATASOURCE: Wrigley CONTACT: Brian
Wright, Director - Marketing Communications, +1-312-645-3057, or
Jennifer Jackson-Luth, Manager - Marketing Communications,
+1-312-645-8876, both of Wm. Wrigley Jr. Company
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