Recording Superstars to Remake Iconic Doublemint(R), Juicy Fruit(R) and Big Red(R) Gum JinglesChris Brown, Julianne Hough and Ne
29 Luglio 2008 - 11:53PM
Business Wire
The Wm. Wrigley Jr. Company (NYSE:WWY), the world�s No. 1 maker of
chewing gum, today announced it will partner with pop sensation
Chris Brown, rising country star and reality dance show champion
Julianne Hough and hip-hop artist Ne-Yo to re-record three of the
Wrigley�s Brands well-known jingles: the unforgettable Doublemint
�Double Your Pleasure� (1960); the famous Juicy Fruit �Taste is
Gonna Move Ya� (1983); and the Big Red �Kiss a Little Longer�
(1979), respectively. �We are thrilled to be rolling out these
musical makeovers for some of America�s favorite chewing gums,�
said Paul Chibe, Wrigley�s Vice President of North American Gum
Marketing. �Chris, Julianne and Ne-Yo are three diverse,
multi-talented performers who were able to bring their individuals
styles and interpretations to the re-released Doublemint, Juicy
Fruit and Big Red jingles.� To celebrate the relationship,
Doublemint gum hosted an invite-only concert for 1,000 guests at
Times Square�s Nokia Theater where Brown performed selections from
his latest album Exclusive: The Forever Edition along with his
first live rendition of the remade jingle. Wrigley�s offered fans
the opportunity to attend the exclusive concert via radio giveaways
with New York�s Hot 97, Power 105 and Z100. In addition, consumers
were also invited to line-up at three pre-determined New York
landmarks as well as outside the Nokia Theater to gain entrance
into the exclusive event on a first-come, first-serve basis. The
updated jingles are part of Wrigley�s new television and radio
advertising campaign that launches in August and follow the spring
introduction of the new Slim Pack� envelope across all the
Wrigley�s� Brands� Big Red, Doublemint, Juicy Fruit, Winterfresh�
and Wrigley�s Spearmint�. The summer release of Brown�s smash hit,
Forever, which featured the unmistakable Doublemint gum jingle
lyrics, kicked-off the creative partnership between Brown and
Doublemint gum. Wrigley consulted with Translation Advertising (NY)
to conceptualize and identify the artists behind the jingle
remakes. About Wrigley The Wm. Wrigley Jr. Company is a recognized
leader in confections with a wide range of product offerings
including gum, mints, hard and chewy candies, lollipops, and
chocolate. The Company has global sales of $5.4 billion and
distributes its world-famous brands in more than 180 countries.
Three of these brands � Wrigley's Spearmint�, Juicy Fruit�, and
Altoids� � have heritages stretching back more than a century.
Other well-loved brands include Doublemint�, Life Savers�, Big
Red�, Boomer�, Pim Pom�, Winterfresh�, Extra�, Freedent�, Hubba
Bubba�, Orbit�, Excel�, Creme Savers�, Eclipse�, Airwaves�,
Solano�, Sugus�, P.K.�, Cool Air� and 5�.
Grafico Azioni Wrigley WM JR (NYSE:WWY)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Wrigley WM JR (NYSE:WWY)
Storico
Da Lug 2023 a Lug 2024
Notizie in Tempo Reale relative a Wrigley WM JR (Borsa di New York (NYSE)): 0 articoli recenti
Più Wm. Wrigley Jr. Company Articoli Notizie