Extra(R) Gum Returns for Another Season on NBC's "Biggest Loser"
16 Settembre 2008 - 3:21PM
Marketwired
Long-lasting Extra gum is celebrating its third season on-air with
NBC's hit reality show "The Biggest Loser" (premiering tonight at
8/7c) by offering show enthusiasts a chance to experience the
nail-biting final contestant weigh-in live and meet fitness trainer
Bob Harper with the Extra gum "Stick it to Snack Cravings"
sweepstakes. Millions of viewers who have followed trainers Bob
Harper and Jillian Michaels as they guide contestants on journeys
of physical and emotional transformation toward long-lasting weight
management success now have the chance to see the event first-hand.
"Maintaining the proper weight management routine can be a
daunting task because it is tough to stick with healthy diet
choices, a consistent workout routine and the will power to avoid
unhealthy snacking," said Bob Harper. "Small, daily steps like
chewing a piece of Extra sugar-free gum to curb sweet cravings can
have a tremendous impact on a healthy lifestyle. 'Stick it to Snack
Cravings' sweepstakes winners who visit our set for the finale will
witness first-hand the emotional impact of this
transformation."
This will be the third season in which the show's trainers have
recommended their contestants chew Extra gum when they crave sweets
rather than indulging in higher calorie options. The trainers'
advice supports what research has shown, that chewing gum before
snacking may help reduce cravings for sweets. Another evident
benefit to chewing Extra gum is that it contains only five calories
a piece. And, according to researchers, the sheer act of chewing
gum can burn approximately 11 calories per hour.
"'The Biggest Loser' effortlessly connects with viewers season
after season because at some point in life, almost everyone faces
challenges in managing their weight," said Paul Chibe, Wrigley's
Vice President of North American Gum Marketing. "Long-lasting Extra
gum is a practical tool that can be used everyday as part of one's
healthy lifestyle regime, even after the show's final
weigh-in."
This fall, watch for Extra gum on "The Biggest Loser," Tuesday
nights on NBC at 8/7c, and log on to www.wrigleygumisgood.com to
enter the Extra gum "Stick it to Snack Cravings" sweepstakes, now
through November 3, 2008.
About the Extra Gum "Stick it to Snack Cravings" Sweepstakes
Now through November 3, 2008, consumers can enter the
sweepstakes online at www.wrigleygumisgood.com/extragumsweeps. At
the conclusion of the promotion, a grand prize drawing will be held
from all eligible entries. No purchase necessary. You must be 18
years old and a legal U.S. resident to enter. ARV of all prizes is
$5,000 USD. Odds of winning depend on the number of eligible
entries received. See Official Rules for details and how to obtain
a free entry. Void in Puerto Rico and where prohibited. Sponsored
by Wm. Wrigley Jr. Company.
Bob Harper
Personal trainer Bob Harper is one of the most in-demand fitness
experts, recognized around the world. Certified with the American
Fitness Training of Athletics and Aerobics and Fitness Association
of America, he uses internal motivation and life counseling as
inspiration for his clients, incorporating mind, spirit, and body.
His comprehensive approach has lead to success after success. Best
known for working miracles on the hit NBC show the Biggest Loser
and the Biggest Loser Australia, Bob Harper is a trainer to the
stars as well, motivating Gwyneth Paltrow, Ben Stiller, and Ellen
DeGeneres, among others.
About the Wm. Wrigley Jr. Company (NYSE: WWY)
The Wm. Wrigley Jr. Company is a recognized leader in
confections with a wide range of product offerings including gum,
mints, hard and chewy candies, lollipops, and chocolate. The
Company has global sales of $5.4 billion and distributes its
world-famous brands in more than 180 countries. Three of these
brands -- Wrigley's Spearmint�, Juicy Fruit�, and Altoids� -- have
heritages stretching back more than a century. Other well-loved
brands include Doublemint�, Life Savers�, Big Red�, Boomer�, Pim
Pom�, Winterfresh�, Extra�, Freedent�, Hubba Bubba�, Orbit�,
Excel�, Creme Savers�, Eclipse�, Airwaves�, Solano�, Sugus�, P.K.�,
Cool Air� and 5(TM).
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