Magna Advances Road Safety With Impaired Driving Prevention Technology
09 Gennaio 2024 - 8:05PM
Magna Advances Road Safety With Impaired Driving Prevention
Technology
At CES 2024, leading mobility technology company Magna introduced a
breath and camera-based pre-development technology designed to
combat impaired driving. The cutting-edge solution represents a
significant milestone in the ongoing efforts to enhance road
safety.
The new safety technology determines if drivers are “fit to
drive” in a fast, reliable and affordable way. The integrated
solution combines key elements of the interior sensing system,
which utilizes camera technology to detect driver distraction,
drowsiness and intoxication through pupillary signals, with
infrared sensor technology developed by Senseair, a leader in air
and gas sensing.
New impaired driving prevention technology uses a
combination of vision and breath-based technologies
Cockpit-embedded sensors, placed in proximity to the driver,
measure and quantify the alcohol and carbon dioxide levels in
diluted exhalations from the driver. The technology is intended to
passively detect an intoxicated driver with a blood alcohol
concentration at or above the legal limit of 0.08 percent in all
states except Utah, where the legal limit is 0.05 percent.
“As we continue to support the company’s vision of advancing
mobility for everyone, our team is focused on delivering active
safety innovations that help reduce accidents and fatalities,” said
Bill Snider, President of Electronics at Magna. “We are working
with our customers and the industry to take a significant step
forward in making the roads safer for all who share them.”
Drunk driving claimed more than 13,000 lives in 2021 or about
one-third of all traffic-related deaths in the U.S., according to
the National Highway Traffic Safety Administration. Magna’s new
solution focuses on alcohol detection, the most common substance
associated with impaired driving crashes.
During CES, the company will provide outdoor demonstrations of
this technology by appointment only at booth #WP-42 in the West
Plaza Parking lot of the Las Vegas Convention Center. For more
information on this and other Magna technologies on display at CES,
visit www.magna.com/CES2024.
TAGSCES 2024, Driver Monitoring, Impairment Detection, Safety,
Electronics, Product & Technology
INVESTOR CONTACTLouis Tonelli, Vice-President, Investor
Relations louis.tonelli@magna.com, 905-726-7035
MEDIA CONTACTTracy Fuerst, Vice President, Corporate
Communications & PRtracy.fuerst@magna.com, 248-761-7004
ABOUT MAGNAMagna is more than one of the world’s largest
suppliers in the automotive space. We are a mobility technology
company built to innovate, with a global, entrepreneurial-minded
team of over 181,000 employees across 344 manufacturing operations
and 104 product development, engineering and sales centres spanning
29 countries. With 65+ years of expertise, our ecosystem of
interconnected products combined with our complete vehicle
expertise uniquely positions us to advance mobility in an expanded
transportation landscape.
For further information about Magna (NYSE:MGA; TSX:MG), please
visit www.magna.com or follow us on social.
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/22f67d82-1412-44d7-8b6a-6ef03b72250a
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