TORONTO, Jan. 10, 2018 /CNW/ - Today Nuuvera Inc.
("Nuuvera") (TSXV : NUU) announced that it has entered into a
marketing and communications partnership with Venture, a marketing
agency owned by one of Canada's
best-known entrepreneurs, Arlene
Dickinson.
After conducting a national, competitive agency review, Venture
was chosen for its demonstrated ability to build successful
brands. Nuuvera will work with Venture's strategic and
creative experts to build the company's global brand, and to launch
the company and its products all across the globe.
Lorne Abony, the CEO of Nuuvera,
said Venture's focus on helping entrepreneurs build global brands
made the two companies a perfect match.
"Nuuvera is building a global company for an emerging industry,
with emerging markets so we were looking for an agency that can
build a global brand based on Canadian principles," said Abony. "It
only made sense for us to work with Arlene
Dickinson, one of Canada's
top marketers."
Dickinson said she and her team are excited to help Nuuvera lead
the global medical cannabis market, and Canada's forthcoming recreational market.
"Canada is blazing the way in
this fast evolving market," said Dickinson. "With its mission to
lead industry innovation by creating high quality, consistent and
safe products, Nuuvera is perfectly positioned to capitalize on the
opportunity – in Canada and around
the world."
Dickinson said the strength of the Nuuvera team, led by Abony,
demonstrates the company's commitment to success.
"This is a global dream team, full of intelligent, passionate
and driven entrepreneurs," said Abony, "We are excited to have key
a partner that shares an entrepreneurial approach to marketing, and
will help build on our success."
For more information, please visit: www.nuuvera.com
About Nuuvera
Nuuvera is a global cannabis company founded on Canadian
principles, and built with the whole world in mind. Nuuvera is
currently working with partners in Germany, Israel and Italy, and is exploring opportunities in
several other countries, to develop commercial production and
global distribution of medical grade cannabis in legalized markets.
Through its subsidiaries, ARA – Avanti Rx Analytics Inc. and Avalon
Pharmaceutical Inc., Nuuvera holds a Dealer License (GMP) under the
Narcotic Control Regulations and Office of Controlled Substances.
Nuuvera is currently in the final stages of the Health Canada
review process to become a Licensed Producer of medical marijuana
under the ACMPR, and has recently received its "letter to build"
approval.
About Venture
Venture is a marketing communications firm whose purpose is to
help Canadian companies become globally respected brands. In
business since 1988, the firm has evolved into a specialized
strategic and creative organization that partners with its clients
to drive business results through communication excellence.
For 30 years Venture has developed its reputation by building,
refining and rebooting the brands of some of Canadas best known
companies. Venture was awarded Canada's 50 Best Managed Companies by
Deloitte. Venture is owned by Arlene
Dickinson, one of Canadas top entrepreneurs.
Nuuvera Engages Trapeze Group for Market Making
Services
Nuuvera has retained Trapeze Capital Corp. of Toronto, Canada to provide market-making
services in accordance with TSX-V policies. Under the terms of
their agreement (the "Agreement"), Trapeze will receive cash
compensation of $5,500 per month and
will not receive any common shares or options of Nuuvera as
compensation. Trapeze does not currently own any securities of
Nuuvera, however, Trapeze and its clients may acquire a direct
interest in the securities of Nuuvera. Nuuvera and Trapeze are
unrelated and unaffiliated entities, and the principals of Trapeze
are Herb Abramson, Randall Abramson and Adam Abramson. Trapeze is a member of the
Investment Industry Regulatory Organization of Canada, a participating organization of TSX
and a member of TSX-V. The capital and securities required for any
trade undertaken by Trapeze as principal will be provided by
Trapeze. The Agreement is for an initial term of 180 days, with
automatic renewals for a further 180 days unless terminated.
Notice regarding forward-looking statements:
This release includes forward-looking statements regarding
Nuuvera and its business. Often, but not always, forward-looking
statements can be identified by the use of words such as "plans",
"is expected", "expects", "scheduled", "intends", "contemplates",
"anticipates", "believes", "proposes" or variations (including
negative variations) of such words and phrases, or state that
certain actions, events or results "may", "could", "would", "might"
or "will" be taken, occur or be achieved. Such statements are based
on the current expectations of the management of Nuuvera. The
forward-looking events and circumstances discussed in this release
may not occur by certain specified dates or at all and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting Nuuvera, including risks regarding the
cannabis industry, failure to obtain regulatory approvals, economic
factors, the equity markets generally and risks associated with
growth and competition. Although Nuuvera has attempted to identify
important factors that could cause actual actions, events or
results to differ materially from those described in
forward-looking statements, there may be other factors that cause
actions, events or results to differ from those anticipated,
estimated or intended. No forward-looking statement can be
guaranteed. Except as required by applicable securities laws,
forward-looking statements speak only as of the date on which they
are made Nuuvera undertakes no obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events, or otherwise.
The TSX Venture Exchange has in no way passed upon the merits
of the transaction and has neither approved nor disapproved the
content of this press release.
SOURCE Nuuvera Inc.