ENTI Encounter Technologies Inc (CE)

MusicMatrix.com, premier site for Encounter Technologies, Inc. (PINKSHEETS: ENTI), unveils its Pop Genre with Backstreet Boys Howie Dorough's Lead Single from his Debut Solo Album. With tremendous buzz and exposure, the MusicMatrix video shoot is set for Los Angeles in February revolving around music's hottest event, the GRAMMY Awards. Fans can first catch a glimpse of Dorough's full-length video on MusicMatrix.com for the Exclusive premier to coincide with the album release. The video and interactive contest commences on the heels of the global Backstreet Boys This is Us Tour with stops in Brazil, Argentina, Venezuela, and Panama and leads into the historic NKOTBSB Tour, combining the talents of New Kids on the Block and the Backstreet Boys, kicking off in June.

"I'm really excited about shooting the video and creating an interactive contest on MusicMatrix," commented Dorough. "I love the idea of giving fans the chance to edit their own version of my music video. They'll have access to exclusive clips from the actual video shoot, and with the green screen technology and special effects, they can even put themselves in my video. I haven't seen anything else like this, and I can't wait to see what my fans come up with. I'll be looking at the videos and revealing some amazing prizes for the winners."

"We received many internet proposals, but nothing like the concept that MusicMatrix presented," added Backstreet Boys Management. "Howie is looking forward to getting this video filmed before he leaves for Brazil. We are shooting in LA to provide access for Howie's Japanese label and international press to attend. The video and contest will tie in to his album release and publicity from the NKOTBSB Tour. "

Howie Dorough ("Howie D") is best known as a member of the five-time Grammy-nominated Backstreet Boys, one of the most successful groups in music history and among Pop Music's most influential. To date, the Backstreet Boys have sold more than 100 million records worldwide, had several top ten singles and won multiple honors including Billboard, MTV Video, American Music and People's Choice Awards. They have consistently sold out concert venues in North and South America, Europe, Asia and Australia. Now, they are still receiving monumental media attention. After a recent appearance on Oprah's 25th Season, the Backstreet Boys joined forces with New Kids on the Block for smash performances at the 2010 American Music Awards and Dick Clark's New Year's Rockin' Eve with Ryan Seacrest. As millions of viewers tuned in to hit after hit, the epic events proved why the NKOTBSB Tour is billed as the hottest show of the year. In addition to writing, producing and performing with the Backstreet Boys, Dorough also manages other artists including his sister, Pollyanna, Dan Talevski, No More Drama and Neverest. For more information on Howie Dorough, please visit www.howied.com and www.backstreetboys.com.

Encounter Technologies CEO Anthony DiBiase stated, "Obviously, we are thrilled to have partnered with a Pop Star of Howie's popularity and success. Being selected to produce, premier and feature this MMX production on Musicmatrix.com demonstrates the potential of our site and concept. This will establish us as a significant player in the on-line music industry. I'm very pleased with the steady progress made with signing new artists, and our business plan is right on target at this time."

MusicMatrix.com is an innovative platform which allows members to seamlessly upload, edit and promote music video content with groundbreaking user-friendly tools. Four interactive music video contests are currently available on site for Hip Hop heavy-hitters Maino, Jae Millz, Chris Brown, Gorilla Zoe and Vado. A revolving panel of celebrities and industry insiders judge each contestant's video creation to determine who will take home the prizes valued in excess of $3,000 per contest. With the site's unique social component, subscribers can create and share individual works of art with other MusicMatrix members and popular social networking sites.

ABOUT ENCOUNTER TECHNOLOGIES, INC. (PINKSHEETS: ENTI)

Encounter Technologies, Inc. specializes in social media, video technology and on-line entertainment web solutions. The Company utilizes pre-built applications to provide platforms for businesses interested in utilizing video technology to increase online collaboration and interaction. The goal is to provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

ABOUT MUSICMATRIX Where Video Meets its Maker. Direct. Edit. Premier.

MusicMatrix.com is the premier on-line destination for artists, directors, producers, video editors and music fans worldwide to upload, direct, edit and showcase unique video content with groundbreaking, user-friendly, video editing technology. Site members have access to exclusive content from Grammy Award Winning, Multi-Platinum artists from all genres. MusicMatrix also serves as a rapidly expanding social network where members can share custom videos, engage in the promotion of their favorite artists, earn income and win amazing prizes. For more information on MusicMatrix, visit www.musicmatrix.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

CONTACT: Encounter Technologies, Inc. Sheri Cook Director of Marketing sheri@encountertech.com