U.K.-based Omnifone Monday said it had partnered with Internet service providers to launch a service giving broadband users unlimited, legal access to music on a range of platforms, including television set-top boxes.

Chief executive Rob Lewis told Dow Jones Newswires that the company is in advanced talks with British Sky Broadcasting PLC (BSY.LN) to offer the service, and the company is in talks with numerous other ISPs as well.

Omnifone said it has international licensing agreements in place for unlimited music downloads or streaming with all four major music labels and thousands of independent labels.

"Tens of millions of European consumers are engaged in music piracy every day. Whilst government pressure is growing, we also need to deliver alternatives that recognize the needs and desires of the YouTube generation," said Omnifone Lewis in a statement.

Lewis said that ISPs in countries where there is significant pressure to solve piracy issues are showing the most interest.

"Clearly the European Union countries are one of those territories," he said, but also in the U.S. there is a groundswell of pressure to solve the piracy problem. MusicStation Next Generation-powered services are expected to be bundled with monthly subscriber plans, as well as being offered to existing subscribers on a pay-as-you-go basis.

The four major record labels are Vivendi's (12777.FR) Universal Music Group, Sony BMG Music Entertainment, EMI and Warner Music Group (WMG).

Omnifone provides the MusicStation download service to Vodafone Group PLC (VOD).

MusicStation Next Generation will be predominantly an in-home service but each month subscribers can retain a clutch of their favorite tracks which can be downloaded and played on portable music players.

News Corp. (NWS), which owns about 39% of BSkyB, also owns Dow Jones, publisher of this newswire.

Company Web site: www.omnifone.com

-By Adrian Kerr and Kathy Sandler, Dow Jones Newswires; adrian.kerr@dowjones.com; +44 207 842 9309