With 180,000 Visitors, the Fourth Edition of Les Journées Particulières LVMH is an Unprecedented Success
15 Ottobre 2018 - 2:24PM
Business Wire
The fourth edition of Les Journées Particulières LVMH took place
on October 12th, 13th and 14th. Since its creation in 2011 under
the leadership of Antoine Arnault, it has become an unmissable
event and gathered over 180,000 people this weekend, who came to
discover the diversity of the Group’s Maisons’ know-how.
This year, Les Journées Particulières took a new dimension: with
56 of its Maisons open to the public, the LVMH group offered to
discover 77 exceptional locations – including 40 that had never
opened to the public before – located in 14 countries on five
continents. This edition’s program was made of sensory and
immersive visits highlighting the participating Maisons’ artisans’
expertise and creativity, as well as their architectural and
cultural heritage.
For three days, the 3,000 artisans, designers and employees of
the Maisons engaged in the event, shared with the public their
passion and their taste for excellence during masterclasses,
workshop visits, demonstrations of know-how and surprise
“happenings”. A unique moment during which the 180,000 visitors
were able to discuss with the employees (perfumers, watchmakers,
jewelers, boot makers, seamstresses, dressmakers, oenologists,
coopers, makeup artists...) and discover the art of their
trades.
Beautiful stories and emotional moments will remain attached to
this event. A lady came specially to Paris from Argentina to visit
Moynat's studio; a girl spotted in a beauty class at BeneFit
Cosmetics will be their muse next week for their social networks; a
newyorker passionate about fine materials went to Italy – on
purpose – for a chance to visit the Loro Piana spinning mill in
Roccapietra; high school students from Clichy-sous-Bois – a Paris
suburb with which the Group has a partnership to allow young people
to discover crafts and creations – marveled at the work of
Chaumet’s jewelers in the salons of the Hôtel Baudard de
Sainte-James on Place Vendôme. From 7am yesterday morning, the most
passionate visitors were already waiting in front of Christian
Dior’s Hôtel Particulier on avenue Montaigne or the Louis Vuitton
workshop in Asnières. Finally, the record attendance led some
Maisons to add more slots for additional visits throughout the
weekend.
Key figures:
- 180,000 visitors
- 56 participating Maisons on 5
continents (14 countries)
- 77 open locations
- 3,000 employees and artisans engaged
with the public during 3 days throughout the world
- 6 luxury business sectors represented:
Wines & Spirits, Fashion & Leather Goods, Perfumes &
Cosmetics, Watches & Jewelry, Selective Distribution, and other
activities
Learn more:
All the program of the event is available on
www.lesjourneesparticulieres.fr
LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and
Spirits by a portfolio of brands that includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier,
Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval
Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere,
Woodinville, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des
Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun. Its
Fashion and Leather Goods division includes Louis Vuitton,
Christian Dior Couture, Céline, Loewe, Kenzo, Givenchy, Thomas
Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood,
Loro Piana and RIMOWA. LVMH is present in the Perfumes and
Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums
Givenchy, Kenzo Parfums, Perfumes Loewe, BeneFit Cosmetics, Make Up
For Ever, Acqua di Parma, Fresh, Kat Von D and Maison Francis
Kurkdjian. LVMH's Watches and Jewelry division comprises Bvlgari,
TAG Heuer, Chaumet, Dior Watches, Zenith, Fred and Hublot. LVMH is
also active in selective retailing as well as in other activities
through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent
and Cheval Blanc hotels.
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