Master blenders Drew
Mayville and Kentucky Bourbon Hall of Fame inductee
Freddie Johnson curate an exclusive
barrel for the fleet
SEATTLE, Feb. 15,
2024 /CNW/ -- Holland America
Line's beverage program is introducing an exclusive single
barrel select bourbon from Buffalo Trace Distillery, the oldest
continuously operating distillery in the
United States. This premium offering, curated by Sazerac
Master Blender Drew Mayville and Kentucky Bourbon Hall of Fame
inductee Freddie Johnson, will be available fleetwide in March
while supplies last.
"Collaborating with Buffalo Trace to craft
a signature bourbon has been an incredible journey...."
The opportunity to serve this unique bourbon arose when
Mayville, an avid Holland America Line cruiser, endorsed the cruise
line for the prestigious Sazerac Barrel Select program — an honor
limited to only a few participants each year. Sazerac is a family
of more than 450 brands from award-winning distilleries around the
world. The Sazerac Barrel Select Program allows spirits enthusiasts
the unique opportunity to hand-pick a barrel from Sazerac's
award-winning collection.
"We strive to share experiences with our guests that they won't
find anywhere else," said Michael
Stendebach, Holland America Line's vice president of food,
beverage and rooms divisions. "Collaborating with Buffalo Trace to
craft a signature bourbon has been an incredible journey. Drew and
Freddie guided us to select a barrel that will resonate with our
guests and is the perfect representation of our two iconic
brands."
Holland America Line team members
were invited to Buffalo Trace Distillery in Kentucky to join Mayville and Johnson in the
private barrel selection room, located in the well-known Warehouse
D. At the distillery, the group chose four barrels, and then
Mayville and Johnson — both icons in the bourbon and spirits world
— guided them through a tasting. The group ultimately chose a
barrel that offers the distinct characteristics of Buffalo Trace
Bourbon, with more intense notes of oak and spice on the nose with
a smooth, lingering finish. Mayville reflected on the experience,
stating: "We aimed to select an expressive and distinctive barrel
for Holland America Line, confident that their guests would enjoy
trying something truly unique to the cruise line."
The standout choice was Barrel #002, filled on Dec. 21, 2015, and aged in Warehouse U on Floor
5, Rick 34. This hand-selected barrel has been bottled and shipped
fleetwide and will be available for guests to order in March.
Enthusiasts seeking to try this exclusive bourbon will find it in
the Ocean Bar on each Holland America ship, where it will be served
neat, on the rocks, or as an Old Fashioned.
Buffalo Trace joins Holland America Line's evolving beverage
program that includes partnering with award-winning bartender
Ivy Mix who created new cocktails
that capture the essence of Mexico
and Latin America, launching its
own De Lijn gin and introducing a traditional, pirate-inspired rum
punch crafted by renowned mixologist David
Wondrich that is available on Caribbean cruises. Additional
destination-inspired beverage partnerships will be announced
soon.
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Find Holland America Line on Twitter, Facebook,
Instagram and the Holland America Blog. You can also
access all social media outlets via the home page
at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been
exploring the world for 150 years with expertly crafted
itineraries, extraordinary service and genuine connections to the
destinations. Offering an ideal mid-sized ship experience, its
fleet visits nearly 400 ports in 114 countries around the world and
has shared the thrill of Alaska
for 75 years — longer than any other cruise line. Holland
America Line's 11 vessels feature a
diverse range of enriching activities and amenities focused on
destination immersion and personalized travel. Guests enjoy the
best entertainment at sea each evening and dining venues featuring
exclusive dishes by world-famous chefs. A new global fresh fish
program brings more than 80 types of fresh fish on board, sourced
and served locally in regions around the world.
CONTACT:
|
Bill Zucker
|
PHONE:
|
800-637-5029,
206-626-9890
|
EMAIL:
|
pr@hollandamerica.com
|
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SOURCE Holland America Line