The Zero Copy Partner Network features initial
partners Amazon Web Services (AWS), Databricks, Google Cloud, and
Snowflake, and adds Microsoft, all committed to zero copy
integrations with Salesforce that give customers a secure and
cost-effective way to connect and take action on all of their
data
New zero copy support for data warehouses and
data lakehouses built on open table formats, like Apache Iceberg,
with Salesforce Data Cloud, removes the need to copy or move data,
so customers can unlock their data, powering Customer 360
experiences with AI, automation, and analytics
The network includes Salesforce ISV partners,
building new Zero Copy Data Kits to bring valuable new datasets to
Salesforce Data Cloud, and Salesforce SI partners including
Accenture, Cognizant, Deloitte Digital, and PwC, helping customers
with zero copy Salesforce Data Cloud implementations
Salesforce (NYSE: CRM) today announced the Salesforce Zero Copy
Partner Network, a global ecosystem of technology and solution
providers building secure, bidirectional zero copy integrations
with Salesforce Data Cloud so that data can be actioned across the
Salesforce Einstein 1 Platform. Salesforce also unveiled
innovations including new zero copy support for open data lakes and
lakehouses utilizing the Apache Iceberg open table format, as well
as added zero copy support for ISV partners developing data kits to
distribute their valuable data sets to Data Cloud customers.
“In today's digital landscape, companies struggle with islands
of data spread across various systems,” said Brian Millham,
President and Chief Operating Officer at Salesforce. “With this
global ecosystem of partners, companies can access all of their
data, no matter where it resides, and unlock the power of all of
that data within Salesforce — creating more personalized customer
interactions and establishing a foundation for trusted AI, in less
time and at lower cost.”
Why Zero Copy
Salesforce Data Cloud unifies all your customer data, structured
and unstructured, into a unified 360-degree view accessible within
Salesforce. This empowers teams to make data-driven decisions
directly in their flow of work.
This data goes beyond information access — it fuels actionable
insights. Imagine automated triggers based on customer behavior,
like a Slack message notifying a sales rep when a customer visits a
pricing page on their website. This real-time information allows
for immediate engagement. Data Cloud also provides the foundation
for trusted AI. By unifying and cleansing your data, you ensure AI
models operate on the most accurate information. This unlocks the
full potential of large language models (LLMs), delivering faster,
more cost-effective results.
Salesforce previously introduced the concept of zero copy
bidirectional integrations with Data Cloud via partnerships with
Amazon Redshift, Databricks, Google Cloud’s BigQuery, and
Snowflake. Without zero copy, companies have to rely on custom
integrations and complex data pipelines for the integration and
movement of data from Salesforce to external data warehouses and
vice versa. Unlike traditional extract, transform, and load (ETL)
processes and data pipelines, zero copy integration offers
businesses a more efficient, secure, and user-friendly way to
connect data to business applications.
With Salesforce zero copy integrations, organizations can:
- Access live external data without copying (no reverse
ETL): Traditional methods of accessing data from other systems,
such as standing up reverse ETL pipelines, are costly and brittle.
Businesses need to build and maintain the connection, then
reconcile data changes over time. With zero copy integration, teams
in Salesforce can access data from where it lives — either through
queries or by virtually accessing the file — and when source data
changes, it’s immediately updated everywhere, such as on a vehicle
record that displays the mileage and maintenance history of a
connected car through a zero copy connection to a lake that houses
that data.
- Act on data from anywhere in the flow of work: Once in
Data Cloud, this unlocked data is part of Salesforce’s metadata
framework, and can be used in multiple ways including: generating
business intelligence (BI) or AI insights; marketing segmentation
or activation; creating unified customer experiences across sales,
service, marketing, and commerce; and analytics via Tableau. For
example, a Data Cloud-Triggered Flow updates an account manager in
Slack when shipments are marked as delayed in an external lake,
enabling them to immediately engage their client.
- Share customer 360 insights back with no copy:
Salesforce zero copy integration goes beyond simply reading data
from warehouses and data lakes. It also allows you to share
valuable insights back to these systems, including harmonized and
unified customer data along with AI and BI insights – all without
the need for data replication.
- Maintain governance and security: Traditional data
governance often depends on manually copying data between systems
to preserve the integrity of the source data, sacrificing the
ability to track data as it moves downstream. Zero copy
integrations eliminate the need for manual data movement, and since
data remains in its original location, data lineage is preserved.
Additionally, because zero copy integrations enable centralized
access control at the data source itself, it simplifies security
management and minimizes risks when exposing data to the
business.
- Ground generative AI: With the ability to connect to not
only structured data, but unstructured data like PDFs, call
transcripts, and emails, zero copy integrations make it quick and
easy to bring unified business data into any AI prompt sent through
the Einstein Trust Layer. This lets customers deploy trusted,
relevant generative AI across all Salesforce applications without
having to fine-tune an off-the-shelf LLM.
Why It Matters
Most companies juggle multiple systems to manage their business,
but only 28% of applications are connected, and over 80% of
business leaders struggle with data fragmentation and data silos.
To fully understand the complete customer journey, it is necessary
to bring this data together into a 360-degree view of the customer.
However, the challenge lies within the scattered data, making it
difficult to consolidate, generate insights, and feed the data back
into the engagement systems.
This is where Salesforce Data Cloud with zero copy integration
comes in. It allows businesses to keep their data in its original
location while integrating the metadata. This unlocks the power of
all that data within Salesforce, enabling harmonization,
unification, and a comprehensive view of the customer. Sales
agents, service reps, and marketers can all see the same
information, facilitating collaboration across departments, giving
them the ability to take action on data, and driving improved
customer experiences. Additionally, these rich insights are also
accessible back in the company’s data warehouses and lakes,
empowering downstream applications to leverage the unified customer
data.
Go Deeper
New integrations with Microsoft
Today, Salesforce announced an expanded partnership with
Microsoft to enable zero copy Data Cloud integrations using
Microsoft Azure.
Salesforce and Microsoft are jointly working to give customers
the ability to access their critical business data in Azure Synapse
and bidirectional zero copy data access with Microsoft Fabric and
Salesforce Data Cloud. This marks a significant evolution in the
partnership between Microsoft and Salesforce, focused on delivering
joint customer value in the age of trusted data and AI.
Expanded support for file level zero copy data access unlocks
data from open data lakes and warehouses
Data Cloud’s support for accessing data from external data
platforms via zero copy is currently accomplished through a live
query. This means that when any data from the external data set is
needed for an operation in Data Cloud, the data is retrieved by
issuing an SQL query to the source data platform’s query API. The
live query pattern makes sense for data warehouses that provide a
query interface, as the warehouse’s native query engine is required
to read data in each platform’s proprietary data format.
However, as the open data lake and lakehouse pattern has grown
in popularity, there is another way to access data-powered table
formats like Apache Iceberg. Since Iceberg is an open format, Data
Cloud’s query engines can read it natively and reference external
data stored in Iceberg tables directly. This enables a new
low-latency way of virtualizing data in Data Cloud, with direct
file access at the storage level.
Data Cloud will soon extend zero copy data access to any open
data lake or lakehouse that stores data in Iceberg or can provide
Iceberg metadata for its table. This gives customers more options
with zero copy support for an even larger ecosystem of data
platforms and custom data lakes.
New Zero Copy Data Kits enable ISVs and data providers to
unlock new datasets for customers
Today, ISVs can use Data Kits to distribute datasets and enrich
customer data in Data Cloud. Data Kits are containers of Data Cloud
metadata that can be packaged and installed from the Salesforce
AppExchange. Data Kits enable ISVs to distribute their high-value
datasets to Data Cloud customers and land that data in Data Cloud
pre-mapped into the Data Cloud customer data model, with no
transformations required.
Adding zero copy support to Data Kits will enable customers to
access new third-party datasets from partners like Dun &
Bradstreet, Moody’s, Own Company, The Weather Company, Workday,
Zoominfo, and more to enrich their customer profile via the same
zero copy integrations they use for accessing their own data
platforms. For example, The Weather Company can enable customers to
enrich their data model with real-time local weather data, helping
them make more informed decisions and take actions based on weather
conditions, such as an insurance company doing predictive outreach
ahead of a big storm or grounding generative AI with real-time
weather data.
Developers can now unlock their Heroku app data with zero
copy support for Heroku Postgres
Heroku will soon empower developers, including partners in the
Salesforce Zero Copy Partner Network, who use both Heroku and Data
Cloud to unlock the full potential of their relational data. By
eliminating data transfers, Zero Copy lets you seamlessly leverage
Heroku Postgres data for powerful insights and innovation across
Data Cloud-powered Salesforce experiences – and existing Heroku
applications. This integration reinforces Heroku's commitment to
developer flexibility, supporting diverse skill sets, languages,
open standards, and fully managed operations, all while maximizing
the value of your managed data.
Zero Copy Partner Network empowers SI partners to lead
customers through zero copy Data Cloud implementation
As part of the Salesforce Zero Copy Partner Network,
industry-leading partners including Accenture, Capgemini, Coastal,
Cognizant, Deloitte Digital, IBM Consulting, Publicis Sapient, PwC,
Slalom, and Wipro can now help customers integrate Data Cloud,
including zero copy integration patterns. For example, a financial
institution could leverage a Salesforce SI partner to integrate
Data Cloud with its existing data infrastructure. This integration
can unlock trapped data and generate insights that drive rich,
personalized engagement for clients, quickly and at scale.
Quotes
“Millions of donors worldwide are crucial to the success of St.
Jude Children's Research Hospital and the integrity of our data is
top priority. Our implementation of Data Cloud allows us to
consolidate and access our donor data from various systems and
applications. We are excited to partner with Salesforce in
extending this implementation with the Salesforce Zero Copy Partner
Network, which lets us choose the technology partner we prefer to
connect our organizational donor data directly into Data Cloud — no
more copying data between platforms or building expensive data
transfer pipelines. This will save us significant time and help us
provide personalized experiences to our donors, while also ensuring
their information remains in a trusted and secure environment.”
– David Jacques, Chief Information Officer, St. Jude Children's
Research Hospital
“Every organization is racing to unlock the power of data with a
strong digital core on the cloud to enable AI to be pervasive
across the enterprise. Accenture is helping our clients use Data
Cloud to connect their data, make insights more accessible, and
create personalized customer experiences, building a solid
foundation for AI.” - Stephanie Sadowski, global lead of the
Accenture Salesforce Business Group, Accenture
Availability
- Zero copy integration with Snowflake and Google BigQuery is
available today.
- Zero copy integration with Databricks and Amazon Redshift is in
pilot today, and will be generally available later this year.
Get Started
- Realize value faster with the new Data Cloud Starter
Bundle.
- Unlock the power of your data with the new Zero Copy Partner
Network.
Learn more
- Dive into Salesforce Data Cloud and explore how your company
can harness its power
- Build your expertise with free, hands-on technical learning in
the new Unlock Your Data with Data Cloud trail on Trailhead
- Uncover more insights from Salesforce’s recent Your Data, Your
AI survey
- Go deeper on how Data Cloud zero copy integration works
About Salesforce
Salesforce is the #1 AI CRM, empowering companies to connect
with their customers in a whole new way through the power of CRM +
AI + Data + Trust on one unified platform: Einstein 1. For more
information visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol
"CRM." For more information please visit
https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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version on businesswire.com: https://www.businesswire.com/news/home/20240425142393/en/
Lucie Vietti-Curtis| pr@salesforce.com
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