NEW YORK, May 4, 2016 /PRNewswire/ -- The Lisa
Colagrossi Foundation (TLCF) announced today that they have
selected MWWPR and Ogilvy, as their agencies of record. MWWPR, a
top five global independent firm and Ogilvy, one of the largest
marketing and communications companies in the world, will work with
the Foundation to launch a national campaign to create awareness
and advance education for the signs, symptoms and risk factors for
brain aneurysms.
"This is a critical step forward for the general public today
and further demonstrates our commitment to leading the worldwide
effort to raise awareness and educating people about a disease more
prevalent than breast cancer," says Todd
Crawford, founder and Executive Director of TLCF. "Most
people don't realize there are warning signs for brain aneurysms
and that lives can be saved. Even though we are just beginning, we
are proud to share that we have already saved at least 8 lives
through our awareness efforts. We are thrilled to have two of the
top PR firms in the world partnering with us as we set out to make
brain aneurysms part of the national healthcare dialogue and
today's announcement represents the first in a series by TLCF that
will be game-changing for the entire industry."
In September of 2015, TLCF was founded by Todd in honor of his
wife Lisa Colagrossi, a very popular
and well-known television journalist who is best known for her work
with ABC News. After experiencing an excruciating headache (a
warning sign for brain aneurysm), Lisa went to work one morning and
tragically fell victim to a massive brain aneurysm. She left behind
Todd and her two young sons - Davis and Evan. Learning that her
headache was a sign of brain aneurysm and that Lisa might have been
saved, Todd decided to dedicate the rest of his life to the
Foundation so he can help stop brain aneurysms and save lives.
In addition to awareness and education, TLCF will support
cutting-edge brain aneurysm research and support initiatives with
the overall goal of saving lives. Because Lisa was a beloved
broadcaster, there has been rapid uptake for the Foundation with
business leaders, medical professionals, professional athletes and
other influential personalities who were also touched by brain
aneurysms and are now pledging to work with TLCF in support of its
mission.
"All of us at Ogilvy are very committed to helping Todd advance
this cause as our dear friend and colleague of more than 10 years
recently passed away from a brain aneurysm," says Kate Cronin, Managing Director of Ogilvy PR. "We
also believe, as the creators of the original Red Dress campaign for women, the CDC screening
initiative with Katie Couric and the
Lance Armstrong Foundation, that we are uniquely equipped to launch
a powerful life-saving campaign on behalf of The Lisa Colagrossi
Foundation."
"Todd Crawford's mission to raise
awareness and increase early detection of brain aneurysm resonates
strongly with us at MWWPR," said Michael W.
Kempner, President & CEO of MWWPR. "We are honored
to partner with The Lisa Colagrossi Foundation, leveraging our
storytelling abilities to amplify this critical message and help
save lives."
- Learn more about the Lisa Colagrossi Foundation by
visiting: www.tlcfound.org
ABOUT THE LISA COLAGROSSI FOUNDATION
The Lisa Colagrossi Foundation is the worldwide leader in the
fight against brain aneurysms. The Foundation's primary purpose is
to create awareness and education for the signs, symptoms and risk
factors for brain aneurysms while enhancing research and support
initiatives that will help save lives. The organization encourages
programs that promote early detection and innovative research from
world-renowned neurologists in the quest to find more effective
methods in the areas of prevention and treatment. TLCF is a private
funder of brain aneurysm programs focused in the areas of
awareness, education, research and support throughout the United States.
ABOUT OGILVY PUBLIC RELATIONS
Ogilvy Public Relations, part of Ogilvy & Mather, is one of
the largest marketing and specialist communications companies in
the world. It was named the Cannes Lions Network of the Year for
four consecutive years, 2012, 2013, 2014 and 2015. It was also
named the Best Digital Agency in the World. O&M is comprised of
more than 500 offices in 126 countries. It is a WPP company
(NASDAQ: WPPGY) and part of Fortune Global 500. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
ABOUT MWWPR
MWWPR is one of the world's top five independent public
relations agencies with a global network of eight offices across
the US and Europe. With dedicated
insights, strategy, data and analytics, social media, creative and
technology teams, MWWPR ensures that clients Matter More™ to the
stakeholders who matter most. MWWPR's Matter More™ approach has
been recognized by numerous top industry awards. In 2015, MWWPR was
honored with a gold at the American Business Awards for "Company of
the Year" and 2014 accolades include the Global Sabre Award, "PR
Agency of the Year," and "Company of the Year" by the International
Business Awards, as well as "Top Places to Work in PR." To learn
more about MWWPR, visit htpp://www.mww.com or @MWW_PR.
Contact:
Laurie Masonson
917-459-6164
laurie.masonson@ogilvy.com
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SOURCE The Lisa Colagrossi Foundation