WPP named world’s most effective communications group for seventh consecutive year
24 Maggio 2018 - 2:50PM
Business Wire
Effie Index recognises companies that are
most effective at delivering business results for clients
WPP (NYSE:WPP) has been ranked as the world’s most effective
communications services group in the 2018 Effie Index. It is the
seventh year in a row that WPP has received the award.
The Effie Index recognises the companies that create the most
effective marketing communications ideas from around the world – in
terms of measurable business results for clients.
The ranking is based on companies’ cumulative success in more
than 40 national, regional and global Effie Awards competitions.
The 2018 Effie Index was compiled from 3,476 finalists and winning
entries from worldwide Effie Award competitions throughout
2017.
Mark Read, Chief Operating Officer of WPP, said: “WPP and our
agencies are built on talent and creativity, which we apply to help
our clients achieve their business goals. We are delighted to be
recognised as the world’s most effective group and I would like to
thank our people across WPP who are the reason we are celebrating
this shared success.”
Traci Alford, President and CEO, Effie Worldwide, said: “The
Effies recognise companies and work that deliver demonstrable
business results for clients. This year’s Global Effie Index shows
that no one has done that more consistently or at greater scale
throughout Effie’s recent competition cycle than WPP. To have
topped the Holding Company ranking for the seventh consecutive year
is an unprecedented achievement and we offer WPP our sincere
congratulations.”
About WPP
WPP is the world leader in communications services. The Group
provides a comprehensive range of services including digital,
ecommerce & shopper marketing; advertising & media
investment management; data investment management; public relations
& public affairs; brand consulting; health & wellness
communications; and specialist communications.
About the Effie Index
The Effie Effectiveness Index identifies and ranks the most
effective agencies, marketers and brands by analyzing credited
finalist and winner data from worldwide Effie competitions.
Announced annually, it is the most comprehensive global ranking of
marketing effectiveness.
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WPPNiken Wresniwiro, +44 (0)20 7408
2204niken.wresniwiro@wpp.comorWPPKevin McCormack, +1 212
632-2239Kevin.McCormack@wpp.com
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