The initiative will bring local, state and
federal efforts together with private sector and influencers to
eliminate stigma as a barrier to addiction prevention, treatment
and recovery
In response to the national opioid epidemic that has killed tens
of thousands of Americans and impacted millions more in the past
year, WPP (NYSE: WPP), iHeartMedia and Fors Marsh Group today
announce the launch of the National Opioid Action Coalition (NOAC),
an initiative focused on reducing stigma as a barrier to addiction
prevention, treatment and recovery.
Leveraging the marketing power and behavior change expertise of
WPP, iHeartMedia and FMG, NOAC will help support local, state and
federal opioid misuse and addiction prevention, treatment and
recovery efforts by elevating the conversation around stigma.
Stigma represents a major issue in efforts to combat the opioid
epidemic. The fear of being judged can prevent people with
substance abuse disorders, or those at risk for developing them,
from getting the help they need. It also affects how families,
communities and companies address prevention and treatment issues.
NOAC’s mission is to employ leading research and behavior change
communications techniques to provoke engagement and action among
target audiences, particularly in the private sector.
WPP agencies will develop creative for a series of public
service announcements for NOAC for use by state governments and
other partners. Additionally, NOAC is beta-testing a new mobile app
to help people encountering opioid overdose incidents to rapidly
locate and receive the overdose-reversing drug naloxone. These
resources will be made available in the coming months.
“WPP’s operating companies have been involved in battling the
opioid crisis on an ad hoc basis for some time,” said WPP CEO Mark
Read. “NOAC formalizes our efforts and demonstrates our commitment
to help spark a national conversation about the stigma of opioid
addiction and inspire more companies to bring the weight of their
brands to help combat one of the greatest public health epidemics
in the US.”
“This is an epidemic that is impacting families and individuals
across America, and we want to harness our national reach to expand
awareness, prevention, treatment and recovery efforts in
communities across the country – and highlight local, state and
federal government resources that are available to those fighting
against this epidemic,” said Bob Pittman, Chairman and CEO,
iHeartMedia.
“The opioid epidemic in the United States is one of the worst
public health crises of our lifetime. Yet, despite record-breaking
addiction and fatal overdose rates, only one in 10 Americans with a
substance abuse disorder received treatment last year,” said Dr.
Sean Marsh, CEO, FMG. “As a founding member of NOAC, FMG is
committed to reducing stigma and will apply its expertise in
behavior change and communication research to guide the development
of effective, resonant messaging,” he said.
NOAC will hold a debut event during the annual New York City
Advertising Week on October 3, 2018 which will be moderated by
Bobby Bones, iHeartMedia’s nationally syndicated radio personality
and #1 New York Times best-selling author. Alongside marketing and
advocacy leaders, the panel will include United States Surgeon
General Dr. Jerome Adams, who will speak about current government
initiatives to combat the opioid epidemic and ways that companies
and celebrity influencers can partner with federal, state and local
agencies to assist public efforts in addressing the opioid crisis.
To learn more about NOAC, visit https://www.noac.org/.
About WPP
WPP is the world leader in communications services. The company
provides a comprehensive range of services including digital,
ecommerce & shopper marketing; advertising & media
investment management; data investment management; public relations
& public affairs; brand consulting; health & wellness
communications; and specialist communications. www.wpp.com
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S.
and over 131 million social followers, iHeartMedia has the largest
national reach of any radio or television outlet in America. As the
leading audio and media company in the U.S., iHeartMedia serves
over 150 local markets through 849 owned radio stations, and the
company's radio stations and content can be heard on AM/ FM, on
satellite, at iHeartRadio.com, on the company's station websites
and on iHeartRadio, iHeartMedia's digital music, podcast, on demand
and live streaming radio service, available on over 250 platforms
and 2,000 devices, including on digital auto dashes, tablets,
wearables and smartphones, on virtual assistants, smart speakers,
TVs and gaming consoles.
iHeartRadio offers users the country's top live radio stations,
personalized custom artist stations created by just one song or
seed artist, on demand features and the top podcasts and
personalities. The all-in-one digital service has more than 1.7
billion downloads, 120 million registered users and is the No. 1
commercial radio podcaster in the U.S.
iHeartMedia's platforms include radio broadcasting, online,
mobile, digital, social, podcasts, personalities and influencers,
live concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more
company information.
About Fors Marsh Group
Fors Marsh Group (FMG) uses research and strategy to understand,
influence, and measure the way people and organizations think and
make decisions. As an American Marketing Association Gold Top 50
firm, the emphasis of our work has always centered on the idea of
being better. One way we’re creating a positive impact on the world
is through our work in public health. Our team of health and risk
communication researchers and strategists design and execute
rigorous studies and innovative activities to develop strategies
that drive action and improve outcomes. As a certified B
Corporation, FMG’s business practices create positive impact beyond
our client portfolio, extending into the community through pro bono
service to nonprofits that are aligned with FMG’s corporate values.
www.forsmarshgroup.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180925005663/en/
WPP:Kevin McCormack,
212-632-2239Kevin.McCormack@wpp.comoriHeartMedia:Jessica
KingJessicaKing@iheartmedia.comorFMG:Andy Blenkle,
202-531-7986ablenkle@forsmarshgroup.com
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