WPP to Merge Wunderman and J. Walter Thompson
26 Novembre 2018 - 3:57PM
Dow Jones News
By Adria Calatayud
WPP PLC (WPP.LN) said Monday that it will merge its Wunderman
and J. Walter Thompson agencies, as the world's largest advertising
group continues to reshape itself to deal with disruption across
the industry.
The London-based company said the newly formed agency will be
called Wunderman Thompson and will be led by Mel Edwards, the
current global chief executive of Wunderman. Tamara Ingram, CEO of
J. Walter Thompson, will become chairman of the new organization,
WPP said.
Wunderman Thompson, which will be fully operational in early
2019, will employ more than 20,000 people in 90 markets, its parent
said.
In September, WPP merged its creative agency Young & Rubicam
with digital-ad firm VML.
WPP is due to launch a new strategy on Dec. 11.
Write to Adria Calatayud at
adria.calatayudvaello@dowjones.com
(END) Dow Jones Newswires
November 26, 2018 09:42 ET (14:42 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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