KING OF PRUSSIA, Pa.,
March 3, 2021 /PRNewswire-PRWeb/ --
CMI Media Group, the leading media strategy, planning, innovation
and buying agency for the nation's top healthcare companies and
part of WPP (NYSE: WPP), announced it has been chosen by a leading
clinical-stage oncology biotechnology company to handle their
consumer and HCP media planning and buying, social strategy, as
well as the formation of new partnerships with major technology
innovators.
"Bringing new and disruptive ideas to clients is part of what
makes CMI Media Group so successful. We've proven it not only leads
to exciting campaigns, but to stand-out results as well," said
Mark Pappas, SVP, Growth &
Innovation, CMI Media Group.
CMI Media Group delivers game-changing media performance and
precision solutions to clients, fueled by talent, data, technology
and amplification of creative. By focusing on integrated media
planning across consumer and HCP audiences, all audiences are
hearing the same story and having the same conversations which has
proven to be integral in securing positive experiences with the
brand.
Over the past few years, the CMI Media Group social team has
delivered pharma industry-wide firsts, including the first
unbranded pharma Instagram Stories ad in the MS space, first
branded pharma Reddit ad, first branded pharma LinkedIn InMail as
part of a pilot offering and the first pharma ads without profile
placement on Twitter (previous Twitter offering).
CMI Media Group credits the win largely to PROACT™ (Personalized
& Responsive Omni-Channel Automated Customer Targeted), the
first and only healthcare media orchestration and automation
platform that quickly converts data and insights into customer
action. This proprietary technology is built to deliver the right
message to the right audience at the right time, by putting the
customer at the center of activity.
CMI Media Group has brought many firsts to healthcare marketing
as the leading healthcare-focused media buying and planning
resource to the world's game changers in pharma and life sciences.
Those looking to join the CMI Media Group family and embrace the
"one dream, one team" culture can visit the company's career page
for more information and a link to apply:
https://www.cmimediagroup.com/careers
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is
a full-service media agency focused solely on health, wellness, and
pharmaceutical marketing. CMI Media Group's core offerings include
Audience Strategy, Planning, Development, and Insights; Data and
Analytics; Buying and Investment; and Direct Response and Customer
Experience. As the leading media resource for the world's top
healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has eight office locations across the US.
To apply for a position within our teams, visit
https://www.cmimediagroup.com/careers
Media Contact
Carly Kuper, CMI Media Group,
6107315409, ckuper@cmicompas.com
SOURCE CMI Media Group