Two new drama brands focusing on literary work
adaptations and short series respectively
Using
generative AI to optimize content production and empower
creators
BEIJING, April 25,
2024 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced an exciting lineup of over
300 new titles across genres at the iQIYI 2024 World Conference
held on April 23-24. The company also
introduced two new drama series brands and forged multiple
strategic partnerships aimed at fueling growth with its premium
content offerings and IP development.
The conference explored iQIYI's comprehensive content strategy,
spanning drama series, films, variety shows, documentaries,
animations, and sports programming, meticulously tailored to cater
to the evolving needs of the audiences. Yu GONG, Founder and CEO of
iQIYI, highlighted the company's commitment to realism in content
creation and delivering high-quality and diverse offerings. Gong
also emphasized the opportunities presented by generative AI
advancements and demographic shifts in China, particularly the evolving entertainment
requirements of children and the elderly population.
Expansive Offerings with New Drama Brands
Following the success of the suspense-laden 'Light On Theater,'
the romance-infused 'Sweet On Theater' and the humor-packed 'Laugh
On Theater,' iQIYI is expanding its offerings with the introduction
of two new drama series brands. 'Dajia Theater,' meaning 'master of literature,' will
bring to life literary masterpieces and portray the real-life
stories of ordinary people with productions such as Chinese
Peach and Plum, Fathers and Sons, One Day Three Autumns
and This Thriving Land. Meanwhile, the newly introduced
'Weichen Theater,' meaning 'tiny
dust,' will specialize in premium mini-series that
reflect new aesthetics and auditory experiences, featuring works
like To the Wonder and What a Wonderful World.
Xiaohui WANG, Chief Content Officer at iQIYI, emphasized the
company's steadfast commitment to fostering creative diversity and
innovation among its studios. By actively encouraging the
development of distinctive styles, iQIYI strives to deliver a wide
array of premium content that boldly pushes the boundaries of
artistic expression and storytelling. The company remains dedicated
to producing high-quality content that delves into profound themes
and introduces fresh narratives, thereby catering to users' growing
demand for elevated aesthetic and emotional experiences.
Multi-dimensional IP Development and New Partnership
At the conference, iQIYI showcased its strategic focus on
cultivating IPs through various approaches, such as partnerships,
seasonal releases, and integrative experiences.
The platform announced it has formed a partnership with Stephen
CHOW's Bingo Group to produce innovative content that spans formats
and genres surrounding popular IPs.
iQIYI also emphasized its dedication to developing IPs through
seasonal releases, both in dramas and variety shows, by announcing
several highly anticipated dramas like Ordinary Greatness 2
and The Fearless 2, as well as new seasons of popular
variety IPs such as Hi! Young Farmers 2024, The Rap of China 2024,
and The Detectives' Adventures Season
4. Additionally, it introduced new original shows like
Burning Moon and My
Zone.
In addition to the popular dramas and variety shows, iQIYI also
plans to release 29 thrilling films, while accelerating the
creation of Chinese animation and enriching its library of
children's IPs. Furthermore, sports enthusiasts will be captivated
by iQIYI's impressive lineup, featuring prestigious global events
such as the 2024 UEFA European Championship, the Premier League,
the UEFA Champions League, and prominent golf and tennis Grand Slam
tournaments.
As part of its evolving IP development strategy, the platform
aims to craft more interactive and immersive experiences that
seamlessly integrate various content formats such as drama series,
variety shows, and animations. By extending these experiences into
physical parks and VR immersive theaters, iQIYI seeks to enrich the
value of its IPs and foster deeper viewer engagement across a
diverse range of platforms and touchpoints.
Senior Vice President Gang WU emphasized that premium IPs not
only help brands enhance recognition but also foster growth across
economic cycles. With its premium content offerings and valuable
user base, iQIYI has integrated marketing efforts across content,
social, and consumption domains, enabling brands at various stages
of development to capitalize on its platform's strengths.
Unleashing Creativity with Generative AI
Wenfeng LIU, Chief Technology Officer, shed light on how
generative AI is transforming the company's content creation
process. In the planning phase, for instance, generative AI
empowers creators by harnessing trained models that can accurately
identify compelling plot points within scripts. During production,
the application of generative AI has significantly enhanced virtual
production, sound design, and digital asset creation. A prime
example is iQIYI's proprietary AI-powered IQ Stage virtual shooting
system, which has successfully supported the filming of The
Story of Mystics, a drama series showcasing extensive virtual
shooting with a wide array of scenes.
Liu believes that AI-generated content should not be
misinterpreted as competing with professionally produced content
and user-generated content. Instead, creators across all content
categories can leverage generative AI's capabilities to produce
higher-quality content, leading to accelerated industry iteration
and significantly increased innovation opportunities.
Throughout this process, iQIYI aims to amplify the value of
creators by harnessing the leverage of generative AI, enabling them
to unleash their unique creativity and exceptional aesthetics,
resulting in the creation of even more captivating content.
CONTACT: iQIYI Press, press@qiyi.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyi-launches-over-300-titles-at-2024-world-conference-fueling-growth-with-diverse-content-and-robust-ip-monetization-302127287.html
SOURCE iQIYI