Initiative Spotlights the LGBTQ Community
with Personalized Messages on Digital Billboards
Nationwide
NEW
YORK, June 3, 2024 /PRNewswire/ -- OUTFRONT
Media Inc. (NYSE:OUT), one of the largest out of home media
(OOH) companies in the U.S., is proud to announce the launch of the
"Protect Our Pride" campaign in partnership with GLAAD to celebrate
Pride during the month of June. Following the success of last
year's "15 Seconds of Fabulous" campaign, this year's initiative,
designed by GLAAD and evolving from an earlier campaign this year,
continues to spotlight the LGBTQ community with a broader reach and
enhanced features.
For a donation of $25 to GLAAD,
individuals can have their photo, name, and one of six personalized
messages displayed on digital billboards nationwide. The available
messages include: "Protect All Love," "Protect My Love," "Protect
My Family," "Protect My Friend," and "Protect My Joy."
Additionally, LGBTQ-owned businesses can opt for the "Protect My
Business" message with a $250
donation.
"Corporate allyship is integral to GLAAD's mission to accelerate
acceptance for LGBTQ people," said Raymond
Dooley, VP, of Marketing at GLAAD. "By placing LGBTQ people,
families and businesses at the center of this collaboration for
Pride Month, OUTFRONT continues to demonstrate what's possible when
community connection meets authentic representation, leading the
way for other brands and companies to do the same."
"We are thrilled to enter our second year of partnership with
GLAAD, building on the recent 'Protect This Kid' campaign
messaging," said Liz Rave, Vice
President, Marketing at OUTFRONT. "OUTFRONT's media is unmatched in
its ability to provide fame while connecting with the community,
dedicating space to drive awareness and donations for an important
organization continues to deliver on our overall purpose."
OUTFRONT and GLAAD invite everyone to join in celebrating and
protecting Pride. By participating, you contribute to a powerful
display of unity and support for the LGBTQ community, advocating
for their rights, freedoms, and dignities across all areas of life
– from homes and schools to workplaces and every space queer people
exist.
How to Participate
1. Complete this form
to submit your photo and select your
message.
2. Make your donation at
glaad.org/outfrontpride
All funds raised through the "Protect Our PRIDE" campaign will
go directly to GLAAD, an organization dedicated to accelerating
acceptance and advancing equality for the LGBTQ community.
About OUTFRONT Media Inc.
OUTFRONT leverages the
power of technology, location and creativity to connect brands with
consumers outside of their homes through one of the largest and
most diverse sets of billboard, transit, and mobile assets in
North America. Through its
technology platform, OUTFRONT will fundamentally
change the ways advertisers engage audiences on-the-go.
OUTFRONT Media Contacts:
Matt
Biscuiti
The Lippin
Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT
Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT
Media
212-297-6573
stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.