P&G to Pilot Paper Bottle for Lenor Softener in Europe Next Year
20 Luglio 2021 - 1:36PM
Dow Jones News
By Maitane Sardon
Procter & Gamble Co. said Tuesday that it plans to pilot a
paper bottle for its fabric softener brand Lenor in European
markets next year as it works to reduce its use of virgin plastics
by half by 2030.
The maker of Gillette razors and Pantene hair products said it
has joined Paboco, a joint venture between Swedish paper packaging
company BillerudKorsnas and bottle manufacturer Alpla working to
scale paper bottles that are bio-based and recyclable.
Procter & Gamble said Lenor's first paper bottle is made
from sustainably-sourced paper certified by the Forest Stewardship
Council, a nonprofit that promotes responsible forestry. The bottle
isn't fully plastic-free yet as it needs a plastic barrier to stop
the content from soaking through the outer paper layer, the
consumer-products giant said, adding that its goal is to use the
learnings from the project to create a future version that
integrates the barrier into the paper lining, so the bottle is
fully recyclable and made from plant-based materials.
"Lenor has a great track record of incorporating recycled
plastic into its packaging, already using up to 100% in its
European transparent bottles," said Jerry Porter, vice president of
research and development for Global Home Care at Procter &
Gamble. "Now we aim to go a step further with bio-based packaging,
which has a very promising future."
Procter & Gamble said its Fabric Care business unit in
Europe is on track to achieve its goals of reducing plastic use by
30% by 2025 and of designing for 100% recyclability by 2022.
Write to Maitane Sardon at maitane.sardon@wsj.com
(END) Dow Jones Newswires
July 20, 2021 07:23 ET (11:23 GMT)
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